Make Your Printing Pop with Hot Foil Stamping

Posted by roger halverson on March 5th, 2018

Hot foil stamping is a fancy way to do your stamping on paper. Basically, it involves applying metallic foil or other foils with the use of die that is hot on paper. The heated die forces the metallic foil to embed into the paper making the drawing of the die appear on the paper. Otherwise known as foil printing, it is in some circumstances used together with embossing to make images with three dimensions. If you are interested in it, then you must have seen a hot stamp printing. If you are new, you need to be cautious to get the best. Read on to understand why:

Know the Foil Types

• The metallic foils which look like metals with a shine and come in different colors like gold, red, blue, green and silver
• The gloss pigment foils that come with a gloss but are not metal like and come with different colors as well
• The matte pigment foils come in dark colors and with a bland finish
• The special effects foil come in different materials like leathers, marbles, pearl and other materials with peculiar textures and appearances
• The holographic foils produce images that appear influenced by high technology due to the relay of hologram images onto special foils

Two Advantages of Hot Foil Stamping

Your brand will receive a perception of being better. Adding foil printing to your marketing materials done in gold or with other attractive effects makes it look high standard. Consumers will be willing to buy at higher prices and ignore others because they get the impression that it is a reliable brand.

Your work is eye-catching when you apply hot foil stamping. If your piece is put in a crowd with others — you can easily identify it because it does not look ordinary with the printing.

Where Can You Use Foil Stamps?

Most papers can apply the use of hot foiling. The ideal ones, however, are those with smooth surfaces. To successfully embed a metallic stamp on a paper the texture must be even to make them appear classy. For instance, linen is not the best material to do hot foil stamping because its surface is uneven. You may also find that some hot stamp foils do not work well on certain surfaces such as Kraft. So to achieve high-quality results you need to check the information with an experienced supplier.

Most of the items that use paper like cards, invitations, envelopes, files, brochures and many others can successfully use foil stamps to add value and class to them. If you are a marketer, then this is a strategy you should not overlook. Your potential clients will look at your marketing materials with respect because they will indeed look elegant. Try out your materials with affordable foil stamping to see how it goes.

If you are into marketing, then you can consider hot stamp printing as this might just be what your business is missing to skyrocket.

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