The KPIs on Instagram to Achieve The Success that your Brand Needs

Posted by Jeffrey Ryan on March 8th, 2018

If you are looking to gather data about your social networks that allow you to monitor, evaluate and see what you are doing right or wrong, we will have to look at the KPIs. For example, what are your KPIs on Instagram ? How far do you want to go with your brand?

First of all let's start at the beginning: What are KPIs? KPI is the acronym for Key Performance Indicators , which in Spanish translates as the key indicator of performance . It is a metric that helps us to know the performance of an established strategy.

If what you are worried about is the performance of your social networks or you want to know if the results of your strategy are good or not , it is best to check our KPIs weekly or monthly. Have we invested our time and money in Social Media in a correct way? Let's find out with the KPIs!

Key metrics for success

First of all we have to be clear about the strategy and goals we want to achieve as a brand in all our social network profiles: Instagram, Facebook, Twitter, YouTube, Pinterest ... Once we have clear objectives we must check whether we are meeting the proposed goals.

It is very important to keep track of the KPIs , since they have great value for the brand. You could say that thanks to them, engagement is achieved between the brand and the different publics . The metrics are fundamental to social networks!

To act according to the KPIs in a brand, you must make decisions, ask questions and act on them. What must be done is clearly determined and requires responsibility and commitment to achieve success. KPIs should have a positive impact on the brand , so we have to avoid that a bad metric supposes dysfunctional behaviors for the brand. Remember we are looking for success!

KPIs on Instagram and Social Media

We must bear in mind that social networks connect people and brands , so it is very important to take care of our online profiles to give a good image to users and buy more likes and followers from gramilab.

Number of followers

One of the main KPIs in Instagram and, more specifically, in Social Media would be the analysis of the total number of followers of an account. It would not be enough to know the exact number, but we would look for something more: how many people consider our publications relevant? Quantity and quality is not the same , so we would be interested in those people who are active and really part of the community, that is, the prescribers of our brand.

Engagement and interaction

Collecting the number of likes in any social network is also one of the most repeated KPIs. In fact, it is the fastest and simplest way to show interactionamong users in the profile of the brand. The KPIs on Facebook are the likes , the KPIs on Instagram are the hearts and the KPIs on Pinterest are the repins .Whatever your name is, each network has a different way of expressing like .

The comments we receive in the profile of the brand and the impact obtained by our publications are other of the most important KPIs. The normal thing is that the greater number of comments a better interaction will be created . All this will depend on the strategy you want to achieve and above all on how you want to reach it. Watch out! Not worth any comment. We must take into account thenatural comments or if they are positive, negative or neutral . We want to emphasize that it is important to interact in social networks, but it is not worth everything.

KPIs on Instagram

To make this topic clear, let's put an example of KPIs on Instagram . This social network has been one of the most used in 2017 , so we believe it is appropriate to highlight its main KPIs following the line of the point mentioned above.

Number of followers

It is essential to take into account the total number of followers and their quality .It would be useless for us to follow false accounts and not to give us anything. A high number of followers is not synonymous with success if they do not interact with the publications.

It is also important to compare different periods of time to know when we have obtained more followers. What kind of strategy have we used when our followers have increased the most? What are the images, copies and hashtags that you have uploaded during this time?

Publications and optimization

The number of publications and the frequency of publication are two KPIs onInstagram that we must take into account when measuring the success of our strategy in this social network. Look at issues such as what the competition does, during which months you have placed more or less publications and how these have worked ...

 One of the features of Instagram are the filters for your photos and videos. Making a measurement of the most successful publications and see what filters have been used will help us to know what our followers like the most. Have you ever noticed if your most successful publications have the same filters?

Hashtags

There are some hashtags that get more reach and better capture the attention of users. According to the sector of your brand, you should make a compilation of the labels that work best and then measure which ones have achieved more interaction in your profile. In this way, you can use them more frequently in your publications.

Engagement

The average of likes per post is also important to check what the users like most and keep growing. You should also know what are the best hours on Instagram for your publications to succeed .

 The comments, the number of Instagram mentions and the total content shared are also KPIs that we must analyze. For this we must encourage our followers to interact with our publications.

Links to your website, blog ...

As you already know, on Instagram the links in the copies can not be linked directly. However, we can include a link in our biography that leads to our website, ecommerce , blog ..., depending on what we want to promote. We can also use ourInstagram Stories publications to include links.

The measurement of visits that arrive directly from Instagram or Instagram Stories is another of the fundamental KPIs that you can use to determine the success of your brand in the network of photographs.

Practically the KPIs of the most used social networks are very similar. The monitoring of each profile, the number of followers, the total of comments and the shared content are some of the fundamental KPIs that will help you with the success of your brand.