Mobile Apps Vs. Mobile Web Retailer's Perspective

Posted by hiteshi on March 10th, 2018

In this era of severe competition, you have to make sure that you have yourself covered from every aspect, when it comes to reaching market segments. Over the past few years, thanks to the emergence of Smart phone, App market has seen a tremendous growth and it has also surpassed the desktop usage. For retailers, it might be the news they have always wanted to hear, as App market and its popularity continues to grow in almost every verticals.

Retailers, big and small included, are now thinking to revamp their mobile App strategies to make sure they reach clients from every segment. Gone are the days when people were limited to Laptops and now almost all of them are shopping when they are on the go. This raises a question that what could be the best bet for retailers; Mobile App or Mobile website? Well, in this article, we are going to show you the merits of both and will help you decide which one is the best!

Mobile App Benefits

There is no denying the fact that Mobile Apps are ruling the market. Pick any popular website and you will see its App on the Play Store. In the last 2 years, mobile Apps have grown 175% and looking at the numbers at which they are increasing, the mobile commerce platform will make up for almost 45% of the total Ecommerce sales by the end of year 2020, which equates to almost 5 billion in sales! More than 60% of the shoppers use mobile Apps for their purchases because it is easy, lot more convenient, and has number of benefits over the conventional website.

Far Richer Experience

When it comes to Ecommerce, customer experience always ranks at the top and this is where mobile App shines. To win digital consumers who are increasing at a rapid number day by day, you need to offer them something that amalgams everything that they are looking for and gives them on their palm; i.e., the Smartphone. Mobile App, no doubt, is the ultimate way to improve the overall consumer experience and it offers features and ease of use that just cannot by matched by any other form.

Loyalty Integration

Using a mobile App, you could also use many other features of Smartphones that save you from lot many hassles. You could integrate mobile payments with the App so that you don't have to use your credit or debit card every time you are shopping. Loyalty programs and discount offers based on the customer's purchasing patterns also work in a much deeper and personalized level on an App.

Better Understanding

App gives you unparalleled analytics capabilities which help you to have a deeper understanding of the user behaviour patterns. You can keep an eye on downloads which gives you a direct results on how the customers are reacting to the store. This also gives you all the needed information to make data-driven business decisions that will ultimately help you improve the shopping experience for the user.

Mobile Website Benefits

Shopping on mobile has increased tremendously over the last few years. People are accessing web more and more from mobile and this has made almost every other company launch a mobile version of their websites in order to give user a better experience. More than 78% of the total searches results from mobile for local business and services. It is always a good idea to have a website that is designed, integrated, and optimized to improve the mobile experience for users is no-brainer. Here are some of the other benefits.

Offers Better Experience

People who are new to mobile shopping generally resort to mobile website on the first go. As any E commerce platform has a mufti-channel approach, people tend to get all the information that is listed over the website before proceeding for actual shopping.

Bigger Customer Base

No matter how Apps are going to dominate the market, there is still a large section and number of people who continue to use the mobile web platform. People who are not particularly loyal to any one brand when it comes to shopping and are always in lookout for brands that offer them the most discounts time to time, generally prefer mobile web, as they don't want to clutter their phones with too many Apps.

Lower Cost

Designing and getting an App made can be lot more expensive as compared to making your website mobile friendly.


Websites that are optimized for mobile have ranked higher in search engine results and offers you a lot more options to optimize and update your page from time to time to divert more traffic to it. Any retailer that has a mobile friendly site will eventually rank better, will have greater brand visibility, and higher web traffic. The bottom line is, if you are looking for the best web application development company, they must not neglect responsiveness of the website.

So, these were the pros of both mobile Apps and Mobile websites and it makes a lot of sense if you have both at your disposal.

About the Author: 

This article is written by Manoj Mirchandani, who is associated with Hiteshi Infotech. Hiteshi Infotech is a mobile app development company started in 2006. They provide software consultancy services, mobile app development services , web design and development services to many multi-national clients.
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