Search Engine Optimization - How Much Does it Matter to Business?
Posted by Daniel ODonnell on March 12th, 2018
If you know about a business, then you can rest assured that business has good search engine optimization on its side. The major search engines control the majority of online traffic. If your website does not show up in Google listings, then it may as well not be on the Internet.
So how much does search engine opposition matter to business? Take a look at the reasons you need it.
Visibility Leading to Higher Conversions
More visibility on the major search engines means a higher conversion rate. People like what they see, and if you can become a ubiquitous property, then people will begin to trust your brand. The front page of Google receives somewhere in the range of 30% to 40% of all of the clicks for a selected keyword. You want to be in this group, not in the group spending thousands of dollars on marketing just to get a few hits.
Higher Marketing ROI
You can certainly compete with the leaders that are in your industry with hundreds of thousands of dollars. The horrible marketing strategies that many industry leaders employ are easy to compete with because they have such a low ROI. They do not take the time to really understand search engine optimization, nor do they care.
Your company, however, does not likely have this kind of money to throw around. Every impression that you get online has to bring you some profit. You do not have time to waste, so you need to study search engine optimization. It is one of the highest ROI activities that you can take on.
SEO Benefits
You can target your audience very precisely when you use search engine optimization. This will raise your marketing ROI even more, because the people that you get in touch with will be only the most highly qualified prospects.
Why worry about a wide net strategy in an age of precision? There is no reason to try to market to everyone on the Internet. Many companies make the mistake of trying to market to everyone online just because they can. Find the prospects who want what you have anyway so that the sales process can be as easy as possible. The way to do this is through search engine optimization.
The reasons above are only a few of the basic points about search engine optimization. There are many more. Make sure that you have your online marketing strategy on point, and make sure that you have SEO as a priority in your gameplan, and consider contacting a search engine optimization agency. As one of the highest ROI activities you can take on, search engine optimization is always an important and cost effective part of your online marketing and advertising strategy.
