Dexit A Marketing Opportunity Case Solution

Posted by John Smith on March 22nd, 2018

Dexit is really a new electronic payment system that provides a handy option to cash for small-value retail transactions. The CEO is confronted with some critical target audience and marketing mix choices as she prepares for launch. Everything is complicated because action is required on two fronts: Dexit mustn't only recruit finish customers for that service, additionally, it must convince retailers to set up the payment devices. Because having to pay with funds are free, the organization must persuade both groups the added ease of Dexit justifies a transaction fee. Even though the concept seems to possess good potential, recent test market failures of two similar choices claim that success is not even close to guaranteed. Stands for the significance of solid consumer analysis when choosing a target audience, demonstrates the idea of value towards the customer, and offers the groundwork for talking about push versus. pull marketing methods.