Understanding the Basics of Augmented Reality Journalism

Posted by Johnyah on March 22nd, 2018

Augmented reality and virtual reality have transformed the media and journalism space to a great extent. AR is basically a live direct or indirect view of the real world, physical environment. In this environment, the elements are augmented or supplemented by different computer-generated sensory inputs such as GPS, graphics, sound or video.

With the help of virtual reality and augmented reality, it has become easier to bring viewers or readers deep into a story that maybe 2D images, text or standard videos can’t bring. According to the experts, augmented reality and journalism are made for each other. The information gathered by journalism can be displayed in an interesting manner to the viewers with AR. This is quite an effective method for event reporting. Augmented reality is being used in reporting of live events, especially in case of staged or planned events. The event can be virtually generated and viewed on a smartphone or device as the event is transpiring. When it comes to sports, augmented reality has a lot of potential in reporting live events too. It is also effective in reporting big political events where information can be delivered in real time.

In a nutshell, augmented reality journalism is a trend that is catching up. AR is enriching journalism like never before, providing new opportunities to distribute stories and make news stories tangible for readers in an exciting manner.

AR is being considered the newest advancement of journalism, making story viewing in 3D space a norm. When it comes to immersive journalism, building of empathy-inspiring world in virtual reality is what the focus comes onto. According to the experts, augmented reality can change the journalism industry forever.
With augmented reality, news, videos and features can be presented to the audience in different ways. It is being considered as game changing as television, radio or even the internet. It is inspiring young journalists, helping them create new types of content.

There is an interesting way in which augmented reality has been utilised by a company called Moving Brands. They have a paper named Living Identity for which they have used the technology. If a user is holding up the print edition of a story in front of a webcam, then it will generate a live feed of the latest news and updates about the content that is in question. This allows the user to engage as well as interact online through markers and special tags in the print product.

Use of virtual reality is growing in journalism as well as storytelling. This technology is reshaping the art of storytelling in the best way possible. Since storytelling has already become popular in today’s marketing landscape, popularity of VR storytelling has also shot up. With storytelling, businesses are able to connect with customers in a better manner. This is because customers can connect to a business or brand better if there is a story behind it. They make purchases based on the connection that is made.

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