With augmented reality, news, videos and features can be presented to the audience in different ways. It is being considered as game changing as television, radio or even the internet. It is inspiring young journalists, helping them create new types of content.
There is an interesting way in which augmented reality has been utilised by a company called Moving Brands. They have a paper named Living Identity for which they have used the technology. If a user is holding up the print edition of a story in front of a webcam, then it will generate a live feed of the latest news and updates about the content that is in question. This allows the user to engage as well as interact online through markers and special tags in the print product.
Use of virtual reality is growing in journalism as well as storytelling. This technology is reshaping the art of storytelling in the best way possible. Since storytelling has already become popular in today’s marketing landscape, popularity of VR storytelling has also shot up. With storytelling, businesses are able to connect with customers in a better manner. This is because customers can connect to a business or brand better if there is a story behind it. They make purchases based on the connection that is made.