Influencer Marketing: Tips for Your Online Brand

Posted by Sarah Feldman on March 26th, 2018

Digital Marketing revolutionized the relationship of brands with their audience. Contrary to what happened a few years ago, it is not enough just to sell your products through good publicity, you have to engage the consumer in order to create a closeness. In this universe, a modality that is growing is the marketing of influencers - people with some degree of influence on the internet helping to promote a service or product. Have you worked with influencers? Do you know the potential of this modality? In today's text, let's talk about how influencers can help your brand's results.

Social networks have brought about a change in the way brands talk to customers and in the shopping journey. However, there are people who have built an image, gained the trust of followers and have a community around them that allows them to step up in the hierarchy of social networks. They have passed from users to influencers or influencers, as they are called.

Keep Your Brand Consistent

When we look at influencers we see the building of a personal brand, and they do it keeping a line of consistency throughout their articles and always attentive to what goes on around their image. Likewise, your business needs to have consistent branding and messages, regardless of where you have online presence. This includes consistent appearance and information on all social networks that link to your site. Your name, address, and contact must be the same on any platform. This makes brand awareness grow and ends up helping you in SEO.

Authenticity of Message

One of the things that makes influencing marketing a success is the authenticity of the partnership between the influencer and the corporate sponsor. Many fashion and lifestyle bloggers partner with accessory designers or skin care companies, which corresponds to the projected message, to cite an example where we can see this synergy working. Nothing is stranger than a partnership that simply does not work.

Likewise, your business needs to have a cross-cutting message with the type of information it provided, the content of your site, and even how it interacts with your potential and effective customers. This will be tied to the brand: a clear and consistent brand includes similar messages on the Web, regardless of where consumers are getting their information.

Feed Your Community

Social network influencers are excellent at building a community. They use part of their time to respond to comments and questions and give the public a glimpse into their lives that makes them look human and trustworthy.

Your business also needs to feed its own community. This includes fans and followers on social networks and their current customers. Be sure to engage with your audience on networks and on assessment sites. Also make sure you reward your most loyal customers and help you develop your business with special offers or incentives that keep them close and always aware of the news.

Define What You Want

To get an influencer for your brand that speaks the same language as you, it will be necessary for you to have defined what goal you want to achieve. For example, do you want your brand to be known? So maybe a world celebrity is the best option. Or do you want credibility? So maybe a doctor who gives theoretical background is much better. Did you get it? Without a definite goal, it is very difficult to establish the best personality for your brand. This is because, as the possibilities are as varied as possible, success will be defined by the achievement of that goal.

Discover the Best Channel

As much as you have the best influencer in the universe, if you do not have a channel of communication that your audience with the message that will be passed by your influencer, it will not work. This fine comb you will have to do in relation to your brand, identifying the best place to be able to convey the content of your influencer.

Produce Fresh Content

If you follow a social network influencer, you've probably noticed how often they publish. Not all of your posts are sponsored. This gives them an opportunity to become more involved with the audience and allows them to stay on top of an increasingly crowded digital space. Your business should also constantly be releasing fresh content as well. Whether you're updating your paid ads, posting updates to social networks, or updating pages or elements of your site, you should not stall or be behind the competition.

Define Which Metrics Should Excel

This is a point of great attention, because not always tanned or followers will define the success of their strategy with influencers. It will be necessary to identify which of the metrics is most relevant to your target audience, that is, which shows the reality of the impact of the information. Only numbers do not guarantee that you're getting results, think about it.

Play with New Ideas

Network influencers are often the first to adapt the new tools available. You probably already figured out that they were the first to play with Instagram stories or Facebook direct. They are constantly looking for fun new ways to connect with their fans and bring new trends to life.

As an entrepreneur you also have the opportunity to play with new ideas and strategies. Think of different ways to target your business to new audiences, such as through geo-referencing, email marketing, or Facebook advertising. Testing new ways to grow your business can be fun and rewarding.

Conclusion

If you join celebrities, bloggers or former competitors of reality shows on social platforms like Instagram, you'll probably find a few. Social network influencers associate with companies to advertise their products or services to fans and followers of the influencer's social networks. It is called this practice, more and more widespread, influential marketing. Essentially, influencers act as spokespeople for your brand promoting the benefits of a product or service but try to do so in an understood way.

Author Bio

Sarah Feldman is an expert Digital Marketer having experience of several years in Digital Marketing. She is working for Digital Express, a Social Media Management Agency in Dubai.