IS IT WISE TO BUY LINGERIE ONLINE?

Posted by Shyawaylingerie on March 30th, 2018

What exactly is lingerie?

Let’s begin with what pieces of clothing the term ‘lingerie’ represents. When we hear the word, most of us assume it only refers to Bras and Panties. But the internet definition tells us that lingerie is women’s underwear and night clothes. So, it corresponds to Bras, Panties, Sleepwear, loungewear, sportswear and shape wear. The extensive list would include dailywear Bras or Panties, Maternity and Feeding Bras, bralettes, camisoles, chemise, hipsters and sexy lingerie like the push-up varieties, , thongs, G-string, babydolls etc.

All these items have evolved beautifully over several decades. Designers have and still are making improvisations to existing models to address all areas of concerns. More and more brands are acknowledging the fact that no two boobs are alike. They are investing in understanding requirements, researching and carefully crafting wonderful Lingerie Online for women of all sizes, shapes and age. With the steep incline in Indian e-commerce websites, the awareness about well-fitting lingerie is spreading. Any girl or woman can now Buy Lingerie Online at anytime, anywhere, even while on the move through mobile shopping applications.

What if it doesn’t fit?

While the internet has increased convenience of purchase by multiple folds, it brings with it its own complications - issues with fit, quality, delivery and poor customer support are the most common. How do you not fall prey to this? Though you have no control over the other aspects, there are a few things you can do to ensure good fit. Here are some tips for those of you who’ve decided to buy Indian lingerie online.

1) Bring out that inch tape

Dig in your grandma’s haberdashery box and find that inch tape. Avoid disasters - Never attempt an online purchase without an inch tape.

2) Lingerie sizing in India is not standardized

This means that Indian lingerie brands follow different sizing principles, unlike international brands. So always, ALWAYS make sure to carefully and strictly measure yourself before every purchase as per the instructions given by the brand and refer to their size chart to find the exact match. Indian online lingerie brands like Zivame.com, shyaway.com, clovia.com have measurement charts with clear pictorial representation. Use them.

3) When in doubt, ask

Yup! The thumb rule for life in general, applies here too. Every company understands how important customers are. They invest heavily in a good support team. Pick up that phone, call & clarify before you checkout & make the payment.

4) The devil is in the small print

Ensure you read the return policies. Some items are non-returnable. Before you spend your hard-earned money, be sure you can return an item you might be dissatisfied with.

You’re now ready. Happy shopping chicas!