What is new with Pay Per click Advertisements?

Posted by Thomas D Miller on March 30th, 2018

When we are talking about Pay Per click and we are not talking about Google Ad-words it is like talking about Library but not about Books. Google Ad-words is an effective marketing channel for customers to engage. There are 3 advanced features that can help you with a competitive advantage. Google Ad-words has gone many changes in the past 365days and has a new feel and look that has made it easier for marketers to assess performance and spot new opportunities.

Ad-words provides an array of features but here are some of the things that are new for Pay Per Click Advertisements:

Click to call: People use cell phones more for the search and thus, business are keen to ensure that they are set up to capitalize on such heightened demand. Click to call requires a little bit of setup. Click-to-call is a potential opportunity that has been overlooked. Thus, if advertisers want to set up click to call, they have to do it manually.

Demographic Targeting: Demographic targeting is age and gender-based targeting which will show the ads to those potential customers who will buy the products. For example, the lingerie products are the ones that require demographic targeting. For lingerie shopping is hardly done by males.

Ad rotation: Google made some changes in Ad rotation where it constantly tests different variations to find you your potential customers. Google wants to take much of the ad rotation process out of the hands of advertisers and turn it into an automated feature for not giving power in the hands of Advertisers.

Conclusion: Thus, Pay Per Click is a service that requires updated knowledge of the Google Ad-words and its features. Without the updated knowledge, one will not be able to produce desired results. Thus, when you hire PPC advertising service providers, make sure that they have the knowledge of these advanced features.