How Call Center Services Can Help in Customer Lifecycle Management

Posted by Neha Gupta on April 4th, 2018

Every business function revolves around its customers. Everything from the very first contact with them to keeping them engaged with the brand needs to be carefully managed to provide them the best experience needed. There is an entire funnel that of customers and the different stages at which a company has to engage with them that is referred to customer lifecycle management. In this post, we will discuss how businesses can utilize call center services to help improve their customer lifecycle management.

Before we can go into the ways that call center services can, we must understand what exactly is customer lifecycle management and the various stages that are involved in it.

Stages of Customer Lifecycle Management

There are mainly four stages of CLM (Customer Lifecycle Management). These stages can differ based on each organization and its business goals. In this post, we will discuss the four stages that will be recognized by most of the companies out there.

Stage 1 – Customer Acquisition

As it is clear from the name, this activity refers to acquiring new customers for the business. This is the primary stage where your business establishes contact with a new customer for the first time with the hopes of converting them from a prospect to a paying customer or client. This activity is necessary for the growth of any business. You need to grow your customer base in order to maintain a constant growth of the organization.

Stage 2- Customer Engagement

The second stage of CLM is customer engagement. When you acquire a customer and they have been with the brand for a while but now their usage of your product or service has declined, you need to increase their engagement with your brand. It could be in the form of using your app more or visiting your website more often. Customer engagement ensures a customer’s loyalty to the brand and puts the business at ease about whether customers will stay with the brand or not.

Stage 3 – Customer Retention

Retaining your existing customers is an extremely import part of customer lifecycle management. If you lose your customers, it will have a negative impact on your business’s bottom line. It will also lead to the increase in marketing costs and customer acquisition costs. A good customer retention strategy can not only save costs but lead to stronger brand profile overall.

Stage 4 – Customer Feedback

This stage lets a business understand how loyal a customer is to their brand. You get to know what they feel about your product or services, what they like, what they dislike and most importantly, the changes they would like to see. It helps a business become better by implementing the changes that customers want and it makes the customers feel appreciated when they see their opinions have been valued.

Call Center Services and Customer Lifecycle Management

All the above four stages or the entire CLM process requires a company to have dedicated teams of professionals that have experience dealing with each and every such stage. Outsourcing call center services help a business handle these complex stages using experienced staff and techniques.

A right Indian outsourcing company can provide a business with customer acquisition services using outbound and inbound telemarketing and lead generation services that help a business increase its customer base thus increasing overall revenues. Similarly, that same company can handle customer engagement by reaching out to customers and informing them of new features as well as offers related to a business’s services.

Customer retention processes are also carried out by call center service providers. Customers that wish to leave your services will be contacted by the call center team to understand the root cause of them leaving and provide those customers with the required incentives to stick by the brand. The fourth stage of CLM, getting feedback from the customers is also handled by call centers through their customer survey process where customers are contacted to conduct a quick survey to know the overall level of satisfaction they have with the services.


In the end, what really matters is finding the right call center partner that can deploy a team that can get your customers through all entire customer lifecycle management process efficiently thus helping businesses reduce their costs and boost profits

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Neha Gupta

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Neha Gupta
Joined: July 30th, 2016
Articles Posted: 40

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