Importance of Content Marketing for Startup Businesses

Posted by Muhammad Azhar on April 12th, 2018

The user is not bothered by the assumption that the content is merely bait for converting him into a buyer. So there’s not any compulsion or hidden pursuance. But then there is. In fact, content marketing aims, in the crudest form if we may speak, at selling things but does it in quite a clever way. Through the information, the customer is given an idea of what could eventually work for him and make his life better or efforts less. The whole strategy revolves around choosing the right fit.

In traditional marketing, the attempt to sales is made without any proper focussed structure. For example, a salesman may knock at 50 doors in a society in attempt to sell a toothbrush. In the content marketing approach, the process begins at identifying those geo-locations or areas where the concept of toothbrush is relatively unknown. This is just an example, and don’t get too carried away. So we can safely say that instead of directly pitching the product or service, a customer is first made well aware about it. On delivery of consistent and valuable information, the customer develops trust and tends to buy a product or two. This is the reward of loyalty in the form of a conversion that you get.

The importance of content marketing can be known from the fact that bigshot brands such as Cisco, Microsoft, and P&G are also using it to promote their own sellable things. You may ask why content marketing is a boon for the newbies who are starting off with their businesses. Well, the answer is straight as a staff! The first factor is the cost. It has been observed that the approach of content marketing costs 62% less than the traditional marketing. For every dollar spent, content marketing generates around 3 times as many leads as traditional marketing does. Consider this as selling a piece of item after talking to 3 customers and selling the same single piece after talking to 1. This directly means your efforts are reduced by 1/3 already! Another benefit includes generation of leads.

Now, content marketing is focussed on building a long term relationship with the reader and buyer. A lead generated is very valuable because it can be used in all the future marketing moves easily. The next benefit is direct sales, which is a dream of all merchants, digital marketers, bloggers, and pretty much anybody who has something to sell. The last but certainly an important factor is brand loyalty. When you don’t poke the customers with your sale idea but develop a bond with them, it creates brand loyalty. And mind you all, loyalty is built, not bought. Of course content marketing has evolved rapidly in the last 5 years, but it was prominent and will remain so ever. For those who wish to learn more ropes of the game related to digital marketing and startups, Ritsan.com has got a good collection.

Content marketing is the blooming and effective way of marketing.Read here how content marketing has changed the way of pitching products or services to the customers.