How Does SEO Help In Promoting a Business?

Posted by AaravInfotech on April 18th, 2018

Have you been thinking about SEO for your business? Great. Join successful businesses who add SEO in their marketing kit for business growth. You are on the right track to take your business to the next level. An SEO agency not only helps in promoting businesses but also adds value in the long-term growth of the business.

Today’s businesses have to be online. People across the world are more tech savvy and resort to online search engines for finding answers to their queries. These queries can be as simple as “suitable names for my cat” to product searches such as “waterproofing solutions for home exteriors”.

What is SEO?

SEO is the short form of Search Engine Optimisation. It is a set of actions used by marketing professionals of an SEO company to boost the rankings of websites on relevant Search Engine Results Pages or SERPs. Why they do it? It is pretty simple. If a user searches for the brand related keywords in search engine queries, they tend to click on the top ranking results on the first page of the search results.

Billions of online users utilise the leading search engine Google to carry out their search. So, the target audience of your business may be among the millions looking out for your product or brand related services. Being found by these online users with the help of an SEO agency can increase your chances of turning them into leads. When they buy your products, opt for your paid services or perform the action that you want them to take, your business grows.

Surviving among competitive online businesses

With the ease of creating websites and doing business online, there are many online businesses that have emerged in the recent times. The competition in every industry has increased with the rising number of innovative startups. Every business has to adapt to the latest promotional methods to keep up with the times.

As per Internet Live Stats, more than 63,000 searches per second take place on Google each day.

A newspaper ad won’t be as effective as being seen in the search engines. Maybe a blend of various marketing strategies might work. For example, you can put up a print ad and the QR code or website link mentioned in the ad will take the reader to your website. But if you have a new offering or if you are a new brand, people may just ask the search engines to google your brand name. SEO will lead them to the correct website. In short, you need SEO to compete with your competition online.

Better business promotions with search engines

Your offerings have to be seen by people who need them. You promote your business through pamphlets, newspaper ads, etc. If you have a bigger budget, you may go for television commercials, live events and so on. SEO is a popular marketing tool for businesses of all sizes.

With a small investment by hiring an SEO agency, your product or service offerings can be made visible to your target users easily. A higher ROI can be achieved at a fraction of the money spent on other marketing channels.

Some of the top advantages of promoting businesses through search engines are as follows:

• Paid ads may benefit your business during the campaign period. Once the paid campaigns stop, the benefits of the campaign may fade out. But with SEO, the search engine rankings are improved gradually. Due to its organic growth, the effects of SEO Agency’s efforts will last longer. You may need efforts to sustain the SEO growth but it won’t be as expensive as other paid campaigns.
• Most of the online users can differentiate between organic search results and paid ads. SEO leads to organic results in search engines that have higher chances of being clicked.
• Location-based services can utilise Local SEO techniques employed by an SEO company such as geo-targeting to target online users who look for specific services in a particular region.
• These days smart devices and apps with AI technologies such as Amazon Alexa, iPhone Siri, Google Assistant etc. are being used by consumers to search for products and services online. These voice assistants will perform search based on keywords captured by them. An SEO company will be aware of the latest techniques to reach these new age, tech-savvy customers.
• Online shopping website owners can make use of ecommerce SEOto attract potential customers among search engine users to the online store.
• International businesses reach out to their global customers through the international SEO strategies.

61% of marketing experts said increasing their organic presence by improving their SEO strategies is their topmost inbound marketing priority.

                                                                                                                           - Hubspot

SEO strategies for business

Use SEO rich keywords in your content to improve search engine results for your business.Engage customers with SEO-optimised websites. Use SEO analytics tools such as Google Analytics to gather valuable customer data such as their search behaviour, most visited pages etc.Use ethical techniques such as building quality links to expand your online presence. You can try out these strategies or hire an experienced SEO agency to develop strategies suitable for your business.

The brand Make up For Ever used Google search data to create an effective multicultural video ad campaign.

Conclusion

SEO is an effective marketing technique to promote your business. Any investment in SEO for your business can turn out to be the best business decision. You can start experimenting with SEO strategies or hire a SEO company.