How to earn money from ads when most visitors use adblockers
Posted by Charles Smith on April 19th, 2018
What is adblocking?
Ad blockers block pop-ups, banners, and prestitial ads and thereby hurt the site revenue which discourages publishers to create freely accessible content. The main purpose of ad blocking technologies is to interrupt online ads on desktop and phone apps from being displayed. Adblock options range from browser add-ons to various applications. The technologies behind adblock efficiently make users unreachable to online advertisers, so they do not receive any pop-ups; banners; large sticky and prestitial ads; online video; re-targeting etc. Ad blocking software doesn’t block anything by default and it can target not only display online ads but kind of video and native ads too. The vast issue surrounding ad blocking is not of necessity how it affects small businesses or even consumers, but how it affects publishers and therefore, access to the web. Online advertisers are anxious to find a solution that reduces adblock impacts on marketing, as well as ad Publishers seeks crushing them with any possible solution. Advertisers only pay for online advertisements that have been served. Publishers don’t get paid for the advertisements until they appear on desktop or mobile device.
Adblockers are needed to be squashed. There are few tactics to earn money when most visitors use adblockers. All of them are quite simple:
1. Tactic#1: Use of Adblock walls
It amenities for hiding your website contents or minimizing functions or services and demanding from visitors to first disable the ad blocker in their browsers. A stronger step some publishers are taking is to set up ad block walls. These walls notify users that unless they do white-list the site. It is a defensive measure that leaves publishers counting their losses. They are used for hiding your website contents and minimizing functions by demanding from visitors to first disable the ad blocker in their browsers. Adblock wall bars adblock users until they disable adblocker on the website.
These walls notify users that unless they do whitelist the site, they won’t be able to access any of its content. Ad block appears asking the user to turn off the ad blocker or white list the visited website if the user is using ad blocking software. Then that website shows a little box saying the users that the ad revenue supports the website whenever the user view it and has ad blocking software enabled in the browser. According to Page Fair 2017 Report, 90% of adblock users surveyed have encountered an adblock wall.74% of adblock users say that they leave websites when they encounter such an Adblock wall. This makes Adblock walls ineffective at motivating most adblock users to disable ad block software, even temporarily. It proved ineffective at ceasing adblock usage.
2. Tactic#2: Use of Adzsafe
Adzsafe is the latest attempt to bypass the damaging effects of ad blocking. Adzsafe has proved itself as the only effective and reliable ad blocking solution when it is compared with current ad blocking solutions and methods. It completely and fully disables adblocking software from operating in the browser. It allows online ads to be loaded and viewed, regardless if the adblocker is present on user’s browser or not. It does so without asking ad publishers to replace their online ad providers with a different one, like other adblocking solutions require.
It has ‘Free Internet Protection’ tools that successfully avoid from being detected by adblocker, and instantly disable adblocker. It is praised for its ability to subside adblocker completely, and for not requiring online ad publishers to change their ad providers.
3. Tactic#3: Use AdRecover
It helps to measure and monetize ad impressions being lost to adblocking. It helps to display fast-loading UX-compliant ads to your website's adblock user traffic. It provides high UX standards in order to ensure that the ads are visitor-friendly and not obtrusive in anyway. It works by reviewing the website for possible conflicts by its compliance team and then the feedback is passed to the operations’ team to set up ad units. It uses A/B testing technique for testing ad layouts which is done across devices and ad unit set up on webpages. Hence, publishers ensure the perfect blend of UX and ad monetization for every Adblock user.
AdRecover provides publishers with multiple approved demand partners. Hence, publishers are having several ad networks compete for their adblocked inventory. It amenities also for advertisers to show permission enabled non-intrusive ads. Millennial seek out new brands and support the brands that they use. They are brand conscious and they have high purchasing power. This makes them ideal for re-targeting and brand-driven conversion campaigns.
