What Is Growth Hacking

Posted by clever ativity on April 25th, 2018

Growth Hacking is the process of finding and taking advantage of opportunities for growth in the marketplace. For most companies, this takes the form of reaching an unmet need or discovering potential buyers who weren’t previously a part of the market. By successfully reaching out to a new market, companies can position themselves as the leading provider and acquire most of the benefits from opening the market resources.

To learn more about this, discover How Growth Hacking Became A Successful Marketing Strategy.

Why Many Startups Struggle

There are many reasons why startups struggle – and, unfortunately, as many as 90% of them ultimately fail to meet their goals. Sometimes new entrepreneurs lack experience, and can’t quite get their ducks in a row when their business needs it to survive. Even experienced entrepreneurs can struggle to handle every aspect of a new business, and simply trying to multitask isn’t enough to get the job done. That’s why we offer best growth hacks, a worry-free service to let you focus on your products and services while we focus on helping you grow your business.

Effective Growth: An iterative and Data–Driven Process

A major part of Growth Hacking is the scientific process of designing and validating – through multiple iterations – a growth strategy that best suits your business’ needs. It’s a lot like comparing formulas in a laboratory to see which one offers the best balance of cost and results. The validation of the marketing strategy happens on a cyclical process based on testing, tracking, and progressively optimizing the results. In this way, it’s possible for a growth hacking consultant to create specific plans, define realistic goals, and ultimately make the growth process more effective. There’s no mystery or guesswork here – just data-driven facts.

We perform Growth Hacking on three different levels

MEASURING

With measuring, we acquire quantitative measurements of user behavior that help us to understand who they are, what matters the most to them, and what refinements will make products and marketing more effective for them.

ANALYSIS

Once we have those measurements, we start working on constant analysis to help better understand the real-world impact of the strategy. Constant analysis is critical to successful growth hacking - in fact, many companies forget to reassess their marketing strategies, and that's often why they fail.

OPTIMIZATION

Finally, we work to implement the strategies generated by measuring and analyzing the company base. Much like analysis, optimization is an ongoing process, and it always has more growth for your company as the goal.

Cleverativity best marketing agency will analyze, design, and validate a custom marketing strategy and techniques that's perfect for your business. We'll also help implement it so you can focus on running the rest of your business without the distractions that marketing can cause.