How Can a Classic Payment Gateway Breathe Life Into Your Ecommerce Business?

Posted by PayTabs on April 30th, 2018

Modern gateways are generally easy to setup, because it does don't require merchant account. The biggest benefit these gateways offer is that you do not need to frequently change your bank account or take a lot of additional steps to receive payment from your customers. Modern gateways are easy to setup and they integrate quickly to your web store.

The cons associated with modern payment gateways is the higher per transaction fee that they charge. They would also need to send your customer offsite in order to complete the payment process and for some of the stores it may result into reduced conversions.

Global Payment Processing

That's the reason you need to be very careful while using modern payment gateways for Global Payment Processing.

It also involves a transaction fee that can be significantly higher and more consequentially disastrous, when you have a large webstore and need to process more transaction per day. 

Let's discuss the case of classic payment gateways now. The gateways that the industry has been using for a long time, these were prevalent before the advent of modern gateways.

With classic payment gateways you might face more hassles during integration as compared to the modern gateways, but these are the ones which are ideal for web stores with higher number of transactions. Two prominent classic gateways are WorldPay and authorize.net.

Classic payment gatewaysare not as easy to set up as a modern gateway and it makes modern gateway a winner in this category. It definitely requires longer time to set up and requires a basic level of technical knowledge or expertise, because it integrates via API and often requires a merchant account as well.

However, when you choose a classic payment gateway you would also need to look for a bank, which offers merchant accounts. You should keep this thing in mind that not every bank offers merchant accounts and approval might take time. Generally, it can take anything from 4 to 6 weeks to complete the setup process, which can be highly inconvenient for some people.

So the best approach is to be proactive and prepare in advance so that you would be able to setup a payment gateway well before you wish to begin your eCommerce operations. However, the salient features of a classic gateway include a lower transaction fee and that is something that most of the eCommerce store owners love about classic payment gateways.

It matters how much you are spending in the long run than the short-term issues such as initial hassles in setup and time taken for integration. However, if you think you are not happy with a classic payment gateway, you can always switch to a modern gatewayin future for Global Payment Processing. But, for that you need to properly evaluate your options in the light of current business scenario and profit and loss analysis.

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PayTabs
Joined: February 27th, 2018
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