Cheap Promotional Pens: Ongoing Affordable Advertising

Posted by Express Promo on April 30th, 2018

Are you looking for the unique promotional products? Sometimes it makes sense to go for classic items such that will never go out of style, such as cheap promotional pens. The best thing about this old-school marketing strategy—aside from being super effective—is that it is affordable. Good old pens remain unbeatable in the promotional merchandise industry in terms of impression, brand recall, and residual value. Tote bags, mugs, tumblers, and cardholders are all nice, but they somehow lack certain qualities that make cheap promotional pens superior.

Functional

Pens have a simple and straightforward purpose—and that is writing. Despite the presence of electronic gadgets and a move towards digitisation, people still need pens for writing notes, filling out documents, signing papers, or simply to doodle with. Printing your brand on items that are widely and commonly used is a great way to continuously remind consumers of your business. Cheap promotional pens go a long way in terms of usability because most people use pens four times a day and keep them for about 6 months. That’s a lot of impressions for a low investment!

Lightweight

Pens are one of the things people usually like to carry in their bags, which is why most consumers won’t decline or refuse to receive a free pen handed to them. Promotional pens are also easy to share—which means that your marketing message is seen by more than one person. Did a friend or a stranger ever borrow a tumbler or a cardholder from you? Probably not, because such promotional items are only for personal use. Pens make their way around. When people share their promotional pens with someone, they are indirectly promoting your brand.

Affordable

Pens can be engraved or printed with your brand, logo, company name, contact details, or whatever else you like. They are cheap to produce, transport, and distribute, which is why they are often priced lower than the other promotional products. Regardless of the style of pens that you choose, rest assured that there will be a generous return on your investment. Indeed, cheap promotional pens are a marketer's best friend.

Want to add more items in your promotional kit? Then look for online suppliers that sell a variety of promotional products. It is more convenient to work with only one supplier to ensure a uniform style and quality in the pens, notebooks, and all the other items in your promotional kit.

About The Company:

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.