9 Power Tips to Create a Super Effective Explainer Video in Sydney

Posted by Aengus Ryan on May 2nd, 2018

For a start-up or an established company, creating an explainer video about your product in a creative way is important. Explainer videos play an important role to engage potential customer and make them familiarise with the product. Since it is a part of your promotion, explainer video must be created effectively and should have the potential to reach its target audience.

If you are looking forward to create an explainer video for your product or service, then below are 9 tips which you must consider:

Know your Target Audience:

The rule of knowing your target audience is applied on every part of promotion and marketing campaign. Hence, when creating an explainer video, this point is the foremost thing to consider. Research who is your target audience, what is their prospects while buying your products and other aspects of customers are important to consider. As per your product, your target audience may change and accordingly creating the video.

Choose the Right Style:

Whether you are going for animated version or self-explaining video, choose the right style as per the marketing goals and target audience. If yours is an IT product then animated video would work. Similarly, if your product belongs to a gadget, then self-explaining video is the best.

Keep it Short and Engaging:

Well this is the hardest part, but it the most important part of consideration while creating the video. Short and engaging videos will help to connect with the target audience instantly.

Be Creative:

Creativity is what plays an important role in creating the explainer video. While making a script, think how creatively you can present your products and how fresh the script is. You can seek help of video making companies that can take up the job of creative video.

Call to Action:

An explainer video is made to focus on the subject or the product. If you are explaining about an insurance product, then explain about the problems faced during an insurance claim. Find solution, tell how your insurance plan works and use a call to action. The call to action must be effective enough to lay impact.

Use Professional Presenter:

A presenter who is able to connect with an audience through expressions and vocab will certainly help in getting an attention from audience. A good presenter is important who can understand the video and ensure that audience gets hooked towards it.

Keep the Quality of Video High:

Audience will stay tuned to your video if the quality is high. But if the quality isn't high, then the interest certainly comes down. So, it becomes important to hire a team of professional video editors to make a high quality video.

Add a Good Music-Effect:

Music is an important part of any type of video. A good music will keep audience hooked till the end. Choose the music that suites the theme of the video and keep it connected.

Details on a High-Quality Animation:

If you are making an animated video, then make sure to have a high-quality animation and characters. The quality of the production should be high and focus on every details that will make it look professional.

If you have a good team of professional video makers or want to outsource it, make sure they abide with these 9 tips that can connect with the audience finely.

About The Author

Aengus Ryan, Graphic Designer, Pixelo Design

Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.