A public relations company to help grow your business

Posted by publichausagency on May 3rd, 2018

There are many reasons why you engage a public relations company to help grow your business. 

There are a number of top PR firms that can help you cut through the clutter and stand out in your market. If you want to be noticed by your target consumers, you need to make sure that your business has a high level of visibility and credibility among that audience. A PR agency can help shape your image and improve how consumers experience your brand. Additionally, a public relations company can help trigger conversation between your company and your consumers, which is crucial to scale your business.

Although there are many public relations companies to choose from, only a few top PR firms are effectively servicing client needs at a high level. While Los Angeles PR agencies are plentiful, it’s important to know you choose the best for your business.

When looking at Los Angeles PR agencies, there are several factors that you need to consider. The first factor is the agency’s expertise. Public relations companies have different areas of expertise. In Los Angeles, there are a number of PR agencies that focus on entertainment, for instance. In other major cities, other industries are prevalent. In San Francisco, tech PR firms are common. In New York, there are numerous large corporate agencies that represent global brands across many industries.

One common occurrence in a vast number of PR agencies is that they don’t have a core area of expertise, and take clients that don’t always make sense based on their practice area.

One Los Angeles public relations agency, PublicHaus, founded in 2017 by PR veteran Ryan Croy, has a network of PR pros across the country with expertise in a variety of categories. Each client team is comprised of only the most talented, specialized PR experts in the appropriate category. This is a model that most top PR firms are too big to implement, even though it’s been very effective in servicing client needs. While other public relations companies see value in this structure, PublicHaus has been at the forefront of successfully executing the model.

Last but not least, you need to choose a PR agency that possesses a passion to grow your business with you. When this passion exists, backed by successful execution, you’ve found the right public relations company to form a long-term partnership with.