Business Tools Provided by E-commerce Platform

Posted by Elanora Brown on May 4th, 2018

You can use a set of business tools provided with your ecommerce platform to enhance online storefront experience for your customers. With online shopping on the rise, and with ever-increasing competition, you need to make sure that your Ecommerce providers are offering you all the tools necessary to get an edge over your competitors.

There are several things that you need to focus on in order to appear different. Your website should offer more than just a list of items and should provide an experience that will make people keep coming back for more.

Pricing

Large online retailers have an advantage in competitive pricing; however, you can devise an e-commerce pricing strategy that will help you compete in the price wars.

While setting the price, there are certain things that you need to focus on. The most important factor is to know your profit margins. Keep your prices competitive but do not forget that at the end of the day you are in the game to make profits.

Find your unique selling proposition, a point of difference between you and your competitors. With cutthroat price competitions, you need to think outside the box and come up with a customer insight that will help you in positioning.

Image Source: Pexels

Personalisation

Choose an e-commerce platform for your business that will be flexible enough to give your customers a personalized experience. Businesses today are using various techniques to do so. Use your customer's search history, past purchases, and items in the shopping cart to give them related suggestions for future purchases.

Keyword Optimisation

Use keywords to increase your clicks. Once a customer is on your site, they are more likely to find what they are looking for if the website is optimized properly. Add free shipping and other offers in the title tag so that customers are more attracted to your site. You can also provide free returns on items like shoes, and clothes etc. to encourage more purchases.

E-commerce providers should give you all the tools that are necessary to achieve your growth objectives and to stay ahead of your competition.

Like it? Share it!


Elanora Brown

About the Author

Elanora Brown
Joined: August 4th, 2017
Articles Posted: 18

More by this author