4 Ways How To Make Sure Your Branding Is Professional, But Not Boring

Posted by tiedinmedia on May 10th, 2018

Designing a brand is full of thin lines, where one misstep and you could be entering dangerous territory that could damage your business. This is specifically tough for a business that needs to maintain a professional aura but doesn’t want to blend in with all of the other businesses of the same kind. Here are some tips and tricks to stand out from the crowd while not losing that professionalism.

1. Play with colors. Don’t be afraid to step out of the box with brighter colors. While you should stay away from neon/colors that are too bright, try oranges and yellows for added pops of color. These colors exude a friendly and happy feeling but mix in some dark grays to balance the brightness and to keep the sense of professionalism.
2. Play with fonts. Often, the fonts used by professional companies such as banks, lawyers, etc. are serif fonts that are deemed very traditional. Mix and be a little more modern by using sans-serif fonts that are still readable, but that stray away from the traditional look.
3. Add some graphics. Experiment with graphics such as infographics, which are a great way to display information in a visually interesting way. Research has found that infographics grasp a consumer’s attention much more often than plainly written text and, in turn, is more likely to maintain their attention. This could be a great way to display your company’s statistics and show consumer’s how valuable your services are in a less boring way.
4. Get creative with your copy. While you don’t want to be too silly, straying away from serious jargon that could bore consumers may be a great idea for your company. If you can come up with some clever verbiage, use this throughout your website and use the same tone in advertisements and social media posts.

These are some ways to create a professional brand without the boring aspect of doing so. If you do not have experience in creating a brand, TiedIn Media consists of a team of creatives each specializing in the different aspects required to create a brand. You can contact us at contact@tiedinmedia if you would like to work together.

Welcome to TiedIn Media, at TiedIn Media we believe in connectivity. Connectivity is what drives the bond between business and customer; it can only be achieved by creating a brand that people can relate to or a brand that is “tied in”. We work with our clients to gain the deepest understanding of their business, thus defining a brand’s essence. We give the brand a look, a feel, a voice, and a story, which ultimately ties a business and its customers together.

Imagination coupled with leading edge technology, along with meticulous execution, we help our clients advertise themselves to their specific market. Using our holistic approach, we offer a range of marketing services such as branding, print marketing, web development, web optimization, and reputation management. Overall, we equip our clients with everything they need to achieve their goals, customer loyalty, and profitability. A business that works with Tiedin Media is a business tied in.

TiedIn Media’s ability to find innovative answers to your own difficulties, be it creative Web Design, Web Development, Search Engine Marketing, E-mail Marketing, Brand Identity, Social Media, and more. With our vast knowledge of systems and methods, TiedIn Media offers the support to enhance you and your brand. Each of our team members are carefully chosen for ability, character, diligence, aptitude, but above all else their fire to shine within their craft. We’re a close-knit group whose mission is to provide a unique customer orientated service. As a valued customer you’ll gain more from the connection with TiedIn Media, receiving a comprehensive understanding and instruction of creative on-line applications and business improving solutions. A TiedIn Media customer is a happy customer. We’re pleased with our reputation, as it exists solely due to the pride we place in our work.