Ontela PicDeck A Customer Segmentation Targeting and Positioning Case Solution

Posted by jeenniwill on May 12th, 2018

Ontela PicDeck A Customer Segmentation Targeting and Positioning Case Solution

Ontela launched its awesome product PicDesk, which transfers pictures from mobiles to computer and on the web. Ontela used qualitative research for segmentation and targeting its customer. Based on these studies, three segments were developed namely parent, teen and professional. However, this segmentation is vague since it doesn't represent the individuals behavior and preferences around the massive. If, the business follows the current data to develop marketing techniques, it'll underestimate industry size and targeting is going to be carried out under potential market size. This targeting can result in lowering revenue and may enable the rivals to make use of the chance and dominate the leftover market. To have the ability to include an precisely estimate industry size, Ontela should perform quantitative survey. This analysis provides you with better estimation, and Ontela should start the marketing campaign based on new data.