What are the Different Types of Exhibition Stands?

Posted by Mia warne on May 14th, 2018

Trade shows have become an increasingly popular and essential resource when it comes to brand marketing. Trade shows allow for valuable one-on-one interaction with customers and potential partners and can offer insight into the brand’s ideals and values, besides a first-hand look at the product. The benefits of trade shows cannot be overstated, but, without the right tools working in your favor, your brand can go overlooked by customers. How do you attract their attention then? The first and most important step is your visual appearance, what your physical presence in the trade show looks like. To make the best impression, your exhibition stand needs to be spot on.

Not sure how to get started? Review a few of the different types of exhibition stands and what role they best play in representing you and your brand.

Banner Stands

One of the easiest promotional tools in your toolbox, banner stands create a visual presence with a large, eye-catching design. The great thing about banners is that they can be completely customized, allowing for your company’s logo to be displayed on a large banner. There are also several different options for banners, as well, ranging from a piece stretched across the top of your booth to a feather banner beside your table, or something as unique as a mobile banner attached to a backpack. Banners and their stands are also reusable and can be implemented in a variety of different events.

Pop Up Stands

Similar to banner stands, pop up stands offer the chance to create a unique space in a simple and easy to use design. You can change the entire appearance of your empty slot at a trade show with a few sheets of fabric that have been printed with your logo, your values, or nearly anything else you can imagine. And like banners, pop up stands can be reused for as long as you like, or easily changed for future events.

Custom Stands

Perhaps the simplicity of banners or pop up stands is not for your brand. You want something unique, designed for your company from scratch, an exhibition stand that will leave a lasting impression on the minds of customers. After all, Marketing Resource Directory explains that the recent trade show trends are leaning towards the creative and extraordinary. If this is the impression you are after, a custom exhibition stand is the design for you.

Custom stands offer a distinctive visual representation of your company, ranging from mobile stands to interactive displays to living spaces, and dozens of other exciting and unforgettable ideas. And because custom stands are built with your company in mind, there are tons of different routes to take to put together a perfect representation of your company.

There are several different options when it comes to exhibition stands. Finding the right stand option will help you create that perfect visual impression, the first step in interacting with your customers at trade shows. Put time and effort into your exhibition stand, and you will reap the benefits of a great stand.