The New Era of Digital Signage

Posted by alvina on May 16th, 2018

The digital signage market could be considered one of the fastest growing markets. It has been estimated to grow to around .8 billion by 2023 - this can only mean that it’s definitely something to get involved in and invest in.

In a few words, digital signage is a traditional form of advertising or informational tactic that has been taken to a whole other level. Digital signage is closely linked with the objective of improving sales and customer experience in one’s business or facility. They are electronic displays of texts, video, or animated video.

Digital signage can be found in a wide range of places. For example, you can find advertising signage in public transport stations and billboards. These advertising signage are most commonly used to promote a brand, a business or a new event or cultural exposition coming to town.

If advertising signage sound good, interactive signage are even better. These are the latest trends in the digital signage market. Instead of having “just” a video or animated text advertising something, in particular, interactive signage allow people (or as others may see them potential consumers) to engage with the display through touch screens. This is especially effective for younger generations, as they have a tendency to incline naturally towards technology. Besides using interactive signage for advertising and entertainment purposes, they are also frequently used in restaurant menus and directories for healthcare facilities, shopping centers, and education campuses.

Digital signageare the most innovative kind of advertising these days. They have proven to increase sales and revenues a lot more than traditional advertising, as they are far more visible and exciting than just still images. Another reason why they may improve revenue is because of their ability to reduce costs and expenses when it comes to modifying and altering its content. It can be done in a matter of minutes from your own device; saving you the effort of having to take down prints and reprint whole batches.

To have a successful digital signage display, it is important to have an effective and reliable digital signage player. Digital signage players are normally bundled together with a digital signage software that is able to accurately connect to the WiFi and to the 3G module in order to improve communication and contact between the advertising and interactive signage and the creator himself. They can also support up to 4K resolution for displays.

Digital signage players are small and compact and generally, offer a long lifecycle support. In fact, many digital signage companies offer solutions for digital signage players that include protective software, and high-end systems that will perfect and refine the performance of the player to a maximum degree. These players come at all different sizes and prices, depending on the features that one requires and needs.

In short, investing in a proper digital signage player will ensure the best digital advertisement and interactive signage, that will aim at improving your business and visibility among a heavy consumer market.