Using 360 degree videos to raise awareness on social causes

Posted by Johny on May 18th, 2018

Without a proper storytelling and letting the audience feel its impact, it is almost impossible to ensure that your cause will be a success. The modern movement of raising awareness against world hunger, poverty and protection of dying heritage need the same impact.

Organizations around the world are struggling with the commencement of their operations because they often fail to describe the impact of something that needs the attention of the world. The only choice is film but then it has its own limitations.

With the innovation of 360 degree videos this problem has found a solution. You can explore number of methods using visual mediums and virtual reality applications, and make your audience understand the cause for which you are struggling.

Here are a few examples that have used virtual reality to connect with the audience in a better way –
When Borders move is a heart melting story from a distant village of Kargil. The village has changed its borders, first with Pakistan and then with India. The residents here face problems of separation and hatred from neighbouring villages. Their pain is something that you cannot understand without visiting the place. To make their voice heard, Livemint came up with a 3D virtual movie that would take the audience closer to the life of these people.

The VR documentary about the men of Kosi floodplains and how they spend their best years working in hazardous factories of North India is an eye opening experience. This story tell you how ignored the people of India are in their own country. Refugees in Their own Land takes you through their plight and experiences while trying to raise awareness about their life and the widespread diseases like TB and cataract sustained while working in industries.

What has been common in both films is that without taking the audience on the ground, these films actually give them an experience of how it feels to live in such condition. The moving stories are enough to raise awareness.
The protection of dying heritage, art forms and techniques is very important. With virtual reality as a tool, the cause can meet with positive results in no time.

Else VR is one of the biggest virtual reality companies in India with a huge reputation among their clients. Their exceptional work has earned them a number of accolades on national and international platforms.