Six best practices for a successful e-commerce website

Posted by rehan sardar on May 20th, 2018

Consumer’s experience with marketplace today has become more social, visual and mobile. Business owners are faced with the on-going challenge to improve their online services frequently and stay abreast of latest trends.

There’re dozens of features one should incorporate into an e-commerce website but make sure it scales your business online for long-term success.

Here is the best practice for a successful e-commerce website

1. Make it Aesthetically Appealing

May sounds like a no-brainer, several companies don’t focus much on aesthetics that in-turn leads to lower visits and eventually website’s downfall.

Don’t make the same mistake and provide sharp images to make a difference. With beautiful photography on the page’s background, there’s no need to hire a costly photographer, however, images should be relevant and crisp thus inciting users for performing a transaction.

When catering product photos, they should have a close-up for details from multiple angles. Create a consistent look to foster browsing experience and make shopping more fun.

2. Merchandising Schematics

Merchandising affects more or less 2/3 of overall sales. Asides keeping things in line, categorising different products and services helps user experience with online business.

Group each product as per usage alongside complimentary goods like a pair of shoes with a suit. Merchandising takes into account designing experience for customers who actually wills to enjoy shopping. Product details must be concise, allowing customers to take an immediate decision.

3. Easy to Navigate

Structure of the website should be organised for smooth browsing over both desktop and mobile devices. An easy-to-navigate website lets visitors find their desired product without hassle while catering lots of service options.

Most websites today have a “sitemap” that map how it’s designed and where customers would find their desired products. Consider visibility and usability while ranking quality. It’s better to divide a website into smaller components for clarification and ease of browsing.

4. One-of-a-kind Customer Service

If you want to thrash your competitors for good, come up with the best customer service. Make each visitor feel esteemed and witness how likely you’ll get more views each day.

Even if you don’t fulfil the needs of a few, cater proactive guidelines and they’ll definitely refer your site to others as well. When dealing with customer service; think outside the box and embrace improvements whenever available be it a 24/7 helpline, email or live chat.

5. A/B testing for Evaluation

“Testing two different versions of the same website or a specific page”; this is A/B testing and one of the best ways to analyse the most appealing features.

Test your website’s landing page, home page and various aspects of both desktop and mobile version to see what’s best. Identify possible flaws and work on removing them permanently. Test at least one metric for success measurement from conversations or click-through rates during the process.

6. Harness Social Media

Social media is apparently an ultimate tool, targeting audience on a global scale. With Facebook and several other channels accumulating more than millions of active users, there’s no better way to provide the best customer service.

While using social media, focus on three areas namely; promotion, measurement and customer service! Sharing content isn’t enough but make it interactive.

Conclusion

Highlighted above are some of the best practices that guarantee long-term success for your online business. If you’re looking for outstanding services over e-commerce web development provides some of the most lucrative solutions ever.