Drug addiction is a complex and sensitive issue for everyone involved. If you are running a drug rehab center, reaching out to those who need help is important, but how do you market for such an important subject? Here are some ways to perform some drug rehab marketing online.
Before you develop a plan or start the process of creating any online content, understand your audience. Do you want to attract people who are suffering from drug addiction, or perhaps friends and family members of someone who is dealing with addiction? Know some important statistics.
The drug addiction treatment industry is a billion industry with more than 14,000 treatment centers in the United States, according to MarketWatch. Substance abuse counseling employment is expected to increase by 31 percent by 2022, according to the Bureau of Labor Statistics. According to DrugAbuse.gov, an estimated 11.2 percent of Americans who need drug abuse treatment ever receive it. So, drug rehab is certainly a growing and much-needed service.
Creating blog content that serves and attracts your audience is a great way to perform drug rehab marketing. You can provide help and valuable information on a consistent basis with fresh content. This will also help your website pull up higher in search engine results. This can create on-going visits from your target audience. Use keywords that your audience would type into a search engine. Write in a personal, welcoming voice. Use testimonials from people your center has helped. Link to other relevant and helpful content on your site, such as other blog posts and pages. Connect with other bloggers and perhaps other rehab centers to collaborate on content.
Email marketing is still an effective way to follow up and communicate with your audience and website visitors. Like blogging, the focus is to provide value and to serve your audience. Use opt-in forms on your website to capture emails, then follow up with helpful information such as advice, stats and giving people and idea of the help your drug rehab center provides. This is not sales-focused, but a chance to continue to communicate your services.
Another great way to do drug rehab marketing is through social media. Focus on results and benefits, because that’s what people are seeking. Social media is about connecting. Tell stories and share testimonials of those willing to do so. It’s also a great way to build your brand and reputation.