Promotional Bottle Openers: Pushing Marketing and Advertising to the Next Level

Posted by Express Promo on May 30th, 2018

In an ideal world, charging a reasonable price for your product or service would encourage customers to buy, no questions asked. In reality however, sales constantly fluctuate, and consumers need some form of enticement in order to be convinced about the value of their purchase. This is where promotional products come to play. Promotional products, freebies, and giveaways are tried and tested marketing tools that help brands establish their worth in the minds of consumers. Be it an in-store campaign or a full blown promotional event, distributingpromotional bottle openers, promotional pens, t-shirts, and other such types of promotional items, complete with your logo, name, and/or contact information, helps to increase brand awareness and orient people about your existence. These promotional gimmicks help you make your mark in your niche and even secure your place there as you become more recognizable to your target audience.

The most effective promotional items are those that provide the most practical value to your recipients/target market. Promotional bottle openers, for instance, make perfect sense as a marketing tool for brands and businesses that have to do with bottled drinks and/or similar products and services. A newly opened pub or local bar for instance, will benefit greatly from giving away promotional bottle openers with their name or logo etched or engraved, or printed on the product. More established brands can even make profit with these marketing products by selling them for a minimal price. Promotional items like this can easily become self-sustaining with the right promotional strategy. Not only do you get to promote your brand by bearing your name and logo, the product can also pay for itself and keep on making returns as they serve as constant reminders of your business. This is brand awareness at its best.

Companies that sell bottled beverages are also great examples of businesses that can benefit from promotional bottle openers. These handy tools can go hand-in-hand with the very product that you are selling, making them a perfect fit for your business. As earlier pointed out, the more practical your promotional item is, the more effective it is in promoting your cause. This is why choosing a promotional product that is relevant to your business is also critical in formulating a marketing strategy using these promotional tools. There are many other kinds of promotional items that you can explore for your own brand, but not limited to travel mugs, water bottles, lanyards, bobble heads, reusable bags, and more.

About the Company:

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.