How to Lunching an E-Commerce Website?Posted by Daniel Brain on May 30th, 2018 With new eCommerce sites popping up every day, online shopping is becoming the easiest and most convenient way to purchase products and services. But, not all entrepreneurial ventures into the online market have been successful. The biggest contributor to eCommerce failure is lack of knowledge. While there are similarities between the traditional way of doing business and running an online store, there are key differences that affect business growth and the overall customer experience, which ultimately determine the success of an eCommerce site. Things to know before Launching an E-commerce Website Let’s look at a few things every aspiring eCommerce entrepreneur should know when launching a new online store: SIMPLE USER-INTERFACE (WEBSITE) DESIGN A website’s look and feel is the first impression a customer gets of an online business. Neon signs in the window of a brick-and-mortar store might attract customers, but a flashy website design with all the latest bells and whistles meant to impress visitors may not. The more complicated a website the more difficult it is for a customer to find a product. One important rule to keep in mind is “the fewer clicks it takes a customer to get to what they want, the more satisfied they will be with their shopping experience.” On the technical side, many times fancy website design options don’t perform well and may cause visitors to become confused or irritated. MARKET RESEARCH AND TARGET AUDIENCE BUSINESS MODEL B2B AND RETAIL Business-to-business (B2B) is the sale of goods, services or information to businesses instead of consumers. It is predicted that B2B sales will soon exceed sales to consumers. Of course, online sales to individual consumers, called e-tailing, will continue to be a popular choice. Like it? Share it! More by this author |