A lot of companies offering this kind of representation and you should be able to compare between the different ones on offer to see which is best for you. This is not as simple as looking at a typical product comparison as it is not always obvious who suits your particular needs. A sensible approach will help you find someone that fits the image of your company.
Not only do fashion publicists have to know important fashion players, they must also know the politics, economy and sociology of their target demographic. While you can learn about the ins and outs of PR by majoring in it, it is also wise to enroll in fashion courses to gain industry and technical knowledge. Not to mention, fashion school will also serve as a networking opportunity as you connect with classmates who are also entering the fashion world. People skills are essential to those interested in fashion PR. Since the job is basically communicating constantly, it is important to know how to get a point across and how to be likable and graceful under pressure. Another important quality to have is ambition. Since fashion PR is a highly competitive field, only the most driven will make it through and get the job of their dreams in fashion PR.
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