How to convert your audience into buyers

Posted by Bazingoinc on June 7th, 2018

You have a huge fan following on all your social media platforms but the sales are still low. Does it mean that the social media has failed you or you have missed the target?

Definitely the later is true. You can get a professional to manage IT service, or hire digital marketing experts to do the job for you or even get some consultancy to get yourself on the right track. Here are the basics of converting your audience into buyers.

Targeting the right audience is the key to success in online marketing. If you enjoy a huge social media following but none of them are converted into sales then you need to identify your target market and specifically market for those people. Who are you catering is most important.

Create engaging content -- Create your content around your specific target market. Identify how your products and services are helpful to them and identify those pain points. Engage your audience and keep your content informative. You can get content writing advice from experts or simply hire content writers.

Study your data – pay attention to your data. Use tools like Google analytics to see which kind of content brings more traffic. Study the customer timeline value - how much a single user spends with you before leaving. Also use Facebook lookalike feature. Find similar audience by demographics and interests and target these customers with personalized content and offers to keep them coming back to you. This kind of data can also be used to setup custom audience.

Also take an insight of your conversion rates. If your per click cost is low but conversion rate is 25 clicks to one customer your conversion cost is too high. This will increase your overall costs with no return on investment.

Split test new audience – always split test your new audience and your marketing plan in order to decide which practice is better for you. Which new marketing plans and content strategies are more viable for you?

Remarket non-converting users -- keep your marketing plan flexible and identify the reasons for non conversion. There might be some users who show initial interest but then do not complete a transaction. You can always hire digital marketing experts to identify the reason for this non-conversion and address it with a revised marketing plan.

Social media is a platform where you can start an early marketing and generate traffic for your e-store. Reach out to the right audience with the right marketing strategy and out leads will definitely convert into sales.