Industries Acquiring 3D Holographic Projection for Competitive Profits

Posted by Virtual On on June 8th, 2018

Holograms have always fascinated humans with what they can do. While initially mostly used for entertainment, 3D holographic projections have come a long way and changed the way businesses and organisations have profited by sending effective marketing and promotional messages to their respective target audiences. Nowadays, many different industries are already taking advantage of holographic technology to gain an edge over the competition and increase their profits. Here is an overview of these industries and how holograms have benefited them: 

.Consumer and retail – Digital content is always engaging and eye-catching, but when it is presented as a 3D holographic projection, the level of engagement takes a new level. With a hologram you can project your celebrity endorser to promote a particular product or service for your business, to make it seem like he or she is actually there interacting with customers. This way, your marketing or promotional message can be more convincing. Industries under the retail and consumer sector include luxury products, beauty, food and beverage, shopping centres, fashion, estate agents, and supermarkets. 

.Public sector – Retail and consumer sectors are not the only ones that can take advantage of 3D holographic projections to display information. Public sectors can use them for educational purposes, too. Holograms can be used in heritage and cultural sites to give visitors a more realistic perspective on how those areas used to look like in their heyday. They can be used in ports and terminals as way-finders or as an advanced digital concierge.  When used in galleries and museums, holograms are able to provide a more personalised experience in giving information through architectural reconstructions and augmented reality. 3D holograms are helpful to government, healthcare, and pharmaceutical industries. 

.Leisure – Restaurants, hotels, wedding services, sports facilities, pubs, and clubs can all benefit with 3D holographic projection to entice more clients and improve the customer experience. Holograms are versatile and can be adapted to the unique needs of every business.

.Corporate and business – Electronics, manufacturing, and automotive industries can use 3D holographic projections to give customers a more realistic look at their products and demonstrate how they work. 

About the Author: 

Virtual On is an innovative promotional company based in London. We offer a wide variety of Mixed Reality exhibition displays, holographic Displays and Screens, Virtual Mannequin or Virtual and Augmented Reality for sale or to hire. Our promotional products are cost-effective marketing campaigns for permanent exhibits, product launches or events.