Digital Marketing Training in Hyderabad

Posted by akirait on June 11th, 2018

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers. This is an effective approach to target audience and branding for products. Digital Marketing includes various ways whereby which we can target our interested audience.

Digital marketing is different from marketing as it includes the real-time reports, and we can even analysis them for a effective targeting and result. It is way cost-effective and increases ROI since it helps to interact directly with the target audience.  It is the quick and feasible way to build brand name and reputation in the market.

Search Engine Optimization - SEO (Search Engine Optimization) is the process of improving the visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo, and MSN prefers relevant optimized websites to display for any search term.

Social Media Marketing - It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn, and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.

Search Engine Marketing - It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.

Email marketing - Sending a commercial message or newsletter directly to the customer's inbox through an email is called email marketing. Emails are sent to the prospective customers, previous customers and the current customers to encourage customer loyalty and repeat business. A global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.

Web Analytics - Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You actually perceive about the ROI of other marketing campaigns. It even demonstrates the demographics showing which geographical area accommodates your target audience. Hence, it is the crucial part of digital marketing.

Mobile marketing - It means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with the addition of 1.05 million monthly cell phone users. The data revealed at CMO Council India states that Indian companies spent 3 billion rupees on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.