Guest Posting for SEO Challenges

Posted by Elanora Brown on June 13th, 2018

A few years back, guest posting was announced dead. No less of a figure that Google’s Matt Cutts wrote: “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with the really bad company.”

Don't do guest posting to get links, they said. And do not use blogger to set-up content for your site. Just abandon it.

But guest posting is not dead!

Google hates repeated, spammy content, but as long as your post is original with good to great quality on a niche site known for quality, Google is okay with it.

Getting links from authoritative sites is a superb way to improve the ranking of a website. The traffic from the website probably helps, too.

Let's try looking in greater detail at each one of these lessons.

Social sharing is very beneficial too. No need to mention, as the social account is more popular the benefits are more.

Now let’s take another look in details:

1 Guest Posting is not Dead

Not only in the marketing space however in business, very good websites using guest posting service on a regular basis. I can mention a number of them like Forbes, HubSpot, MarketingProfs and there so many.

One of the crucial things to bear in mind about guest posting is that every site has its rules and guidelines on the sort of material it required. A couple years back I approached a significant publication about doing some guest post outreach service. They dropped, as they limited posting with their staffers because some bloggers used it to advertising clients. Then I approached a significant blog and discovered the editor just been discussing attempting to run more interviews. The effect was some interviews with prominent sales and marketing market leaders.

2. Link form High Authority Sites

High-quality backlinks are a major parameter of Google algorithm and they are the factors pushing a website to rank at the top of search results. When guest posting is done on the objective of SEO, it is beneficial for several other reasons.

Google continuously rolls out its algorithm and crawl data to mark the low-quality spammy links which are created to manipulate search ranking. 

Avoiding the low-quality guest posting not only help to stay out of penalization but also ensure the links will bear value to your site.

3. Social Sharing from Popular Accounts

The sites that I was promoting usually tweeted about my articles, too. They often times used my Tweets handle. And, of course, those shares resulted in additional tweets and promotion with mentions of me. Some of these people visit my site, too, etc. With Analytics on my and almost all sites, Google is well alert to factors such as cultural links, traffic to the site, etc. It's all good.

Putting good effort in guest posting with proper guidelines helps to build authority as ranking.