How A Ppc Management Agency Works Better Than An In-House Team?

Posted by Fosterideaz Technologies on June 20th, 2018

Why a ppc management agency is better than an in-house paid marketing team? You want to run paid ads to build your web traffic and you want a responsible person to head your marketing team. Building an in-house team to manage your ad groups and campaigns seems a better idea but you should take a decision on hiring experts or outsourcing the paid ad campaigns only after going through pros ad cons of both the options.

Pros of an in-house team

The biggest advantage of having an in-house PPC team is that your marketing manager would be more focused on your business. He will attend crucial meetings and be part of a strategic marketing team. You can keep him plugged in to the business for his education. Also, it is easier to communicate with an in-house manager and keep him informed about strategic decisions.

Cons of an in-house team

The most obvious disadvantage of an in-house manager is his overload. You could stretch him to the point where he could break down under pressure and fail to perform. Another disadvantage is lack of guidance. He would take marketing job as a regular work and not target oriented work. He could fail to prioritize his work and miss deadlines. But there would be no such drawbacks with a ppc management agency.

Pros of hiring a digital marketing agency

A professional ad agency would employ talent to provide better client service. You will get the talent needed to run your paid ads with 100% success. Employing an experienced PPC manager could be an expensive affair but there is no loss of dollars in hiring services of an experienced digital marketer. Another advantage of hiring an agency is that you can have a better control on your project. You can change the agency, if you find it incapable.

Cons of working with a PPC company

An experienced ppc management agency would charge more than what you would pay to your in-house manager. Also there could be a communication gap between you and your marketing partner. A company will communicate through emails and it will limit its involvement to sharing reports. If you want the company representative to attend your in-house meeting then you would need giving a justified reason for the company to work like an in-house team.

Hiring a PPC company might have some drawbacks but it is beneficial in the long run. And you will be surprised to know that it is only an outsourcing agency that can assure you of expected results.