Putting together a media kit, particuarly if this is your first time, can be difficult. To make the process a little easier, Leisa Goddard from Adoni Media has listed everything you need to remember.
Contact details: The most important thing is to include who you are, your organisation’s spokesperson or anyone else who is relevant to the story.
Information about the organisation: You can also include vital people on your team, like the executives and share their story. In this part, you’ll want to include you team members’ bios.
Media releases: Media releases are the best way to tell a journalist the details of your story, event or product, including any new announcements or organisational updates. A media release should include quotes from the person you want to be interviewed.
Video news releases: Video news releases (VNRs) are essential for any media kit. While they may require some upfront costs in the form of a camera operator/editor, they are a wonderful tool which allow for your story to reach further, and for you to control the grabs and vision that make up the story. VNRs aren’t necessarily designed to be aired as is, so don’t over edit the footage – just supply a wide range of different shots that journalists can use. Here is a snapshot of what you might include in a VNR, that the big format organisations are using:
Photos: Like a VNR, photos are important, so that journalists can use these for their stories. The higher resolution, the better. This means the photo could be used for any media platform, including television. If you can’t fit the hi-res pictures in your media kit, let the journalist know you have those photos available and send low-res photos instead. Make sure the photos are relevant to the story or else they will be disregarded.
