Why Customers Love Personalized Prints - Sublimation Transfer Printing

Posted by Gaurav Jinturkar on July 2nd, 2018

Today’s digitization encompasses at every stage. The human interactions and time consuming process reduces using digitalisation process. Ready to use creation are available within the stipulated time.

Due to growing needs most of companies are investing in search for customer needs and experiences. How the customer reacts with company’s brand name, services offered by company, educating customer regarding products, pre and post sell services etc. are some of the attributes where the company grow.

Considering the small or large scale printing business, you have to be very competitive to fulfil the needs of customers. The customer should retain with the products so that the company should flooded with the orders. One should understand the customer need in terms of money, emotional values, service support and product reliability.

In printing there are many options such as, photography from small size to enlarged size, customised printing on fabrics and materials like mugs, porcelain plates, mattress etc. Many printing shop owners have lot of small orders for customised jobs.

To accomplish the needs the set-up has to be ready with all resources. The facility of direct access to customers through internet will add the value in personalised printing. But to grow with, you should be very competitive, economical and full of innovative ideas to make customer happy. The change in technology helps you to meet the changeable grades of users in various sectors.

The very first impression for business owner is to understand customer’s changing needs and importance of emotional values. One should listen, to have one-to-one interactions and give preference and spend time for customer need. The interactions and fulfilling the needs develop and build the healthy relationship with customer. So, encouraging the relationship is important in order to meet the goals in business.

Let’s take example of sublimation printing, there are many advantages to get involved into sublimation printing. This type of business requires small set-up space, low capital investment. Now a days the sublimation is leading the trends in customised gifting.

The unique and highly customizable process which is cost effective for any number of items. A single gift article can be sublimated according to customer’s choice and needs. This doesn’t require bulk set of orders.

Sublimation items can be personalized only on specially coated substrates. However growing acceptance of sublimation process offers a huge range of coated substrates readily available for personalization. T-Shirts, Mugs, Key-chains, Ceramic Plates, Coated Photo Frames, Water Bottles, School Bags, Cushion Covers are few of the items that can be customized easily. High resolution impression ability, realistic photo images, good fade resistance add to the print performance attributes of the sublimation transfer printing.

At a glance the dye sublimation printing is a digital printing technology that uses full-colour artwork which will work with polyester and polyester coated substrates only.

In this method you need to print on transfer paper, which acts as intermediate carrier. Then the inks printed on the transfer paper are sublimated to the target substrates with the help of heat transfer press. So basically it's a two-step process.

Now in dye sublimation the material that is ideally used is a white 100% polyester. You can also print on polymer coated hard surfaces. Dye sublimation process actually uses CMYK dye sublimation ink that can print on white and light colour polyester textiles now. First is to design your artwork and open it on the RIP software.

Second you go on ahead and print your design on the transfer sublimation paper. You can control the setting and the quality and lastly you sublimate by using a flat heat press or a roll to roll calendar so the image will be transferred from the paper to the fabric. Calendar heat press does roll to roll, sheet to roll and sheet to sheet. There are the universal flatbed heat presses which you can use for textile and hard surfaces unlike the calendar.

If you want to know more about why dye sublimation visit here