Why Your Brochure Design is Important for Your Business in Sydney

Posted by Aengus Ryan on July 2nd, 2018

The king of traditional printed marketing materials, brochures have paved the way for the success of many businesses. Did you know that websites—which are considered the life of modern businesses today—are modelled after these treasure troves of information? This is why despite the continued digitization of the modern world, brochures remain an effective marketing channel, not only because it is tangible, but because of its collectable nature—something people can bring with them wherever and then keep with them at home or in their place of work for later reading. One of the main draws of the brochure is its visual appeal. This is why good graphics and layout as well as enticing visual effects are such an important aspect of brochure design. If you are wondering why you should bother with brochure design in this day and age of flashy websites and digital marketing gimmicks, here are practical reasons for investing in this printed collateral:

• If you are an emerging business, brochures offer a versatile piece of marketing asset, not only because of their vastly informative nature but because they can be used in combination with other highly effective marketing materials in a media kit or with a promotional giveaway. This is a great way to introduce yourself as an up and coming business, especially in local settings.

• What’s even more advantageous about using a brochure for marketing and promotion is that producing a brochure is a low-cost endeavour. Even contracting a specialist company to do your design will not cost you as much as other traditional or more modern marketing strategies. Not only this, brochures also have incredible staying power as they can continue on informing audiences as long as they are kept nearby the recipient. Brochures are also easy to mass produce, which multiplies your reach exponentially.

• The amount of information that you can put inside a brochure is also unparalleled. No other type of printed material of the same size offers the kind of informational real estate that brochures provide. They can include a brief introduction of a company, a complete list of its services, and descriptions of its products, among many other information and details that you want to make people know. They can include coupons and inserts or subscription forms and they can even point your readers to your website, so they can know more about what your business has to offer and how you can add value to their life.

About The Author
Aengus Ryan, Graphic Designer, Pixelo Design

Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.