Global UHD Display Market Research and Forecast 2018-2023

Posted by Orion Market Research on July 4th, 2018

Global ultra high definition display market. The penetration of 4k video recording devices as professional camera, DSLR’s, mirror-less cameras, consumer video cameras, mobile devices, wearable cameras are augmenting the demand for UHD displays. AXIOM, Blackmagic production camera 4k, Blackmagic Ursa capable of 4.6K recording. Canon EOS C500, Dalsa Origin, Panasonic, Point Grey, Sony PXW-FS7M2 and many more are the professional cameras having 4k recording capabilities have penetrated the market. For instance, in Feb 2017, Sony Corporation launched its first 4K technology smartphone named Xperia XZ Premium with dynamic HDR screen. Large number of 4K technology enabled smartphones are being manufactured by key market players in order to provide best visual experience to customers. OLED technology is the leading segment owing to the rising demand for OLED televisions and smartphones. Moreover, huge investments are being done by the key market players to meet the increasing demand for flexible OLED displays.

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The key factor driving the growth of global 4K technology market is the most superior picture quality offered by the Ultra-High Definition (UHD) displays. For instance, the resolution for televisions, the 4K is 3840 x 2160.  For movie theatre screens, the resolutions are 4096 x 2160. Additionally, the increasing disposable income in developing nations have resulted in increased buying power is augmenting the growth of the market.  Moreover, 4K technology supports larger picture formats, diverse colors for enhanced color fidelity, increased bit resolution and high refresh rates. The increase in the 4k UHD content by service providers is enhancing the growth of the market. However, the major challenge is high bandwidth requirement by the 4K devices as compared to standard display as large number of pixel information is transmitted.

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Geographically, the global UHD display market is divided into Asia Pacific, North America, Europe, Rest of the world (ROW). Asia Pacific is one of the largest market for the global 4K technology market. The key factor driving the market growth in the Asia Pacific is the large number of international and regional sports tournaments augmenting the demand for 4K televisions and LED video walls such as LED score boards and LED mobile panels. Moreover, majority of the key market players such as Sony, Toshiba, and Haier etc. are headquartered in the Japan, China etc. Therefore, developing countries such as India, China and Japan counted for the largest market share in terms of revenue due to growing electronics industries in this region. North America is expected to be the fastest growing region due to increasing demand for high definition smartphones and laptops in US.

Companies contributing towards the growth of the market includes Samsung Electronics, LG, Toshiba, Panasonic and Sony Electronics, Sharp, Innolux, Haier, Philips, Hisense Group, BOE Technology Group, and AU Optronic. Currently in the CES 2018, LG showcased its new prototype of the original 18-inch OLED display with foldable design and its 88-inch 8K OLED display with 3.1 channel sound 88-inch panel to sport 8K resolution. Similarly, Samsung displayed its 8K TV at the CES 2018 in January with plans to release an 8K television later by the end of the year. However, the issue is that 8K content is not readily available. Samsung has developed an “on-device AI processing” system that can take content from any source, be it standard definition, full HD or 4K, and upscale it to 8K picture quality. Q9S is the Samsung technology in the 8k TV that will take lower-resolution programming and convert to full 8K resolution. High-profile entertainment and sports events offer immense opportunities for top players in the UHD panel market.