Should You Use Wholesale Promo Items For Your Current Or Prospective Clients?

Posted by Elite Internet Technologies on July 9th, 2018

Every business struggles at some point to define what they want to do to promote themselves. Depending on your business and your industry, there are certain trends and customs that you want to stay on the right side of, and the appropriate use of wholesale promo items is one thing that you’ll want to consider carefully.

The use of promotional items can seem cheap or unseemly when done incorrectly, but when used correctly and with the right strategy, promotional items like ballpoint pens or engravable frames can have a serious impact on every aspect of your promotional push. This includes helping you acquire new customers and reaching existing customers as well, improving customer retention.

While you might be thinking about using promotional items today, it would behoove you to improve your promotional strategy by bucketing some of your promotional items into different parts of your business. One strategy employed successfully at many firms is the use of different ‘tiers’ of promotional items. For example, you may have ballpoint pens with your firm name and logo on them, which you hand out to everyone you meet. For current clients who are higher-value, you would use higher value items like engravable silver picture frames, for example.

Aside from that, you may think about how you can use promotional items in tandem, like using a set of promotional items when you are trying to win a new client, and then setting out clear milestones after they become a client, and at anniversaries of when they started working with you.

All of this is predicated on getting the right promotional items in the first place, which is why it’s so important that you focus on finding a great promotional products company like Promo Products Direct. They have years of experience working with all kinds of different promotional products to choose from, over 400 in fact, and this means that there are plenty of options for you to use to promote your business as well. If you’re looking for more information about them or if you want to see some of the promotional products that they have available, then visit their website today at www.promoproductsdirect.com.