Why Packaging Is Important To Your Cake Business

Posted by Sophia Addison on July 11th, 2018

Aside from creating quality baked goodies, packaging works like a ‘tag’ for your business. It tells you what you are about and the quality of the cakes you make. To get repeat orders, customers are also looking into your brand – and that is usually through your packaging.

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It’s a no-brainer that customers are drawn to visually appealing goods. Whether it’s a single purchase or bulk orders, having the right packaging should reel in profits from existing to new customers. Your products are associated with the kind of branding you project to your customers.

Keep It, Professional

It is only natural to start with minimal cost. Of course, budgeting is essential before you go big time. But it’s worthy to note that some start-ups are capitalizing on branding to get a lion’s share of the market. Since consumers associate brand with packaging, it might be easier for them to identify to whom they purchased cakes for their wedding. It would also mean that those with professional packaging are likely to be remembered more and referred to their network of family, friends or colleagues.

Dual Purpose

Cutting operation cost is a frugal approach to growing a bakery business. Finding a quality supplier of cake box is a good start. Cakes are a commodity that people are willing to spend on especially on special occasions like anniversaries, birthdays and weddings. Since your cakes need to be protected from dust and harm, a quality cardboard box will help keep the integrity of the cake. Furthermore, there’s a high chance that your logo and business details will be seen by your customer’s guests during the occasion. This serves for a dual purpose product worth every dime.  

These come in various sizes and you can ask your supplier for special cuts in case you’re doing unusual sizes for cakes. You can also use smaller cupcake holders that fit 3-6 cupcakes so your client won’t have a hard time balancing the cakes and keeping the icing from smearing inside the box. Cake packaging may seem like an added expense but customers will surely appreciate the added care and help boost positive brand experience.

Use Cardboard Boxes

These are the cheapest and easiest type of packaging for start-up businesses. Suppliers are aplenty for this type so you don’t have to worry if you suddenly get rush bulk orders. Cardboard boxes are also pliable since it’s easy to fold and won’t take much space in your workplace. If you still don’t have enough margin to get a customized packaging with your business details printed on it, having a standard cake pack and your business logo sticker on it would be a good place to start.

Cake boxes not only work for cakes but other bakery goods like doughnuts, pies, and cookies. Cake boxes usually come in 18”X26” and 9”X13” sizes. For added protection, adding a sturdy cake board keeps the box’s shape during transportation. It also keeps the surface clean and holds smaller goods like cupcakes.