AMP (Accelerated Mobile Pages) - A Rocking Comeback Through eCommerce

Posted by Emma on July 12th, 2018

Wonder how much would be the time taken for your mobile web page to load if it loads 30x faster than it does now? AMP is the hack which can help you achieve it.

AMP is a Google initiative that surfaced in 2015. What’s the buzz that has made it a trend in 2018? The reasons are not just one but many. The following are the reasons which have earned AMP its limelight in 2018.

  • Accelerated mobile pages gained prominence after Google started extending AMP support for eCommerce websites instead of just sticking only to publishing websites and online journals.

  • With eCommerce giants like eBay benefiting from AMP, millions of emerging stores have started identifying it as a cool way to improve conversions.

  • Google has also announced that it will provide an exclusive search index for mobile web pages which means that bringing your mobile web pages’ loading time to a bare minimum deploying AMP would certainly serve as one of the advantages for achieving better ranking positions.

  • A host of other advantages - Increased conversions, traffic, mobile carousel placement, decreased bounce rate, more pageviews and average time on site.

All these facts translate to the fact that AMP development for eCommerce will be on the rise.

Finally, the connection of this mobile web concept with mobile app development is that brands that require a very basic mobile app can stick to just AMP website instead of shelling out money on mobile app development.

In other words, it would be like brands with complicated requirements or mobile experiences can go for dedicated mobile app development while AMP websites would suffice simple requirements. However, mobile apps will not be replaced by AMP websites. Mobile apps are here to stay.


About Author:

I am Entrepreneur, marketer, and writer. I would like to write in-depth guides and case studies that teach users to guide mobile application development to grow and scale there business. In a former life, I am the manager at HokuApps which is leading Mobile application development company serving clients from Singapore.

Original Article is on: https://innoppl.com/blog/iot-loses-to-ar-and-augmented-reality-amp-claim-top-spots-in-2018/

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Emma

About the Author

Emma
Joined: July 12th, 2018
Articles Posted: 24

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