Heavy Construction Equipment Market 2018 Global Growth Opportunities

Posted by Rishikesh Kurane on July 16th, 2018

Heavy Construction Equipment Global Market – Overview
Heavy construction equipment has been proved as a backbone for construction industry in order to save a lot of time and labour cost. There are several equipment that serve various purpose at construction sites. Various activities including earthmoving, material handling, transporting materials, etc. are catered by heavy construction equipment. High investments of construction industry in BRIC countries are driving the growth for heavy construction equipment market. Additionally, the need of satisfying rising infrastructure demand by growing population will enhance the growth prospects of heavy construction equipment market. The lucrative and high investment areas of construction industry in emerging economies and organization of upcoming world sports such as FIFA World Cup and Olympics will boost the demand for heavy construction machinery. The global heavy construction equipment industry growth is directly related to the worldwide infrastructural development activities. Addition of new technologies to the existing systems has been an ongoing trend within the market. Adoption of these equipment has been increasing over the time. High cost of heavy construction equipment is one of the major factors supporting retrofitted equipment. Some of the major players operating within heavy construction equipment market arena include Caterpillar, Terex, Komatsu Ltd, CNH, John Deere, Oshkosh Corp., and Kobelco Cranes.

Huge investments in infrastructural projects in BRIC countries have spurred the demand for heavy construction equipment for commercial and residential purpose. Asia-Pacific region has given a tough competition to well established European and U.S. markets when it comes to heavy machinery. Increasing demand in Brazil is one of the key factors for the market growth. This is owing to the continued economic growth and political steadiness in the country. The construction companies are now focusing their attention to India for business. This is being achieved by either formation of alliances with the local players or through subsidiary companies. The buying behaviour in India is changing from “price based” to “value for money”. Moreover, the construction sector in Brazil has witnessed a good growth with the development in Brazilian economy. Infrastructural projects in the region have been steadily rising. Consequently, there is a high demand for construction equipment, which is attracting big market players to enter the region for business expansion. Recently, Hyundai Heavy Industries opened its first construction equipment factory in Brazil. The factory is estimated to have an annual production capacity of around 3,000 units. The company plans to further increase the capacity by 1,000 units over the next year. The equipment developed includes wheel loaders, backhoe loaders, and excavators. Hyundai had invested 5 million for the development of more than 6 million sq. ft. factory. The company has already received orders for 8 projects in Brazil for 500 construction equipment. Couple of these projects includes railway project in Northeast Brazil and hydroelectric power plant in the state of Para. Entry of such big players in Brazil indicates a significant demand coming for heavy construction equipment.

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Key Players: 
Caterpillar (US), Cnh Global NV (Netherlands), Doosan Infracore Ltd (South Korea), Hitachi Construction Machinery (Tokyo), Hyundai Heavy Industries Ltd (South Korea), JCB (UK), John Deere & Co (US), Kobelco Construction Machinery Co. Ltd (Japan), Komatsu Ltd (Japan), Liebherr-International Ag (Switzerland), Manitou Group (France), Manitowoc Group (US), Oshkosh Corporation (US), Sany Heavy Industries Co. Ltd (China) and Sumitomo Heavy Industries Ltd (Japan) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Heavy Construction Equipment Market.

Industry News
In May, 2017 – Recently, Caterpillar acquired a start-up Yard Club that facilitates contractor-to-contractor equipment rental. Although the terms of the deals has not yet been disclosed by both the companies. Upon this acquisition, Yard Club will begin to work with Caterpillar dealers and helping them to sell as well as rent the heavy construction equipment to the contractor and construction crews. This acquisition will enhance the company to expand its distribution network which will create a positive impact on the global heavy construction equipment market.

In December, 2016 – JCB India launched seven new products at Bauma ConExpo. With the launch of these products, the company positioned itself as a full range infrastructure equipment partner. Moreover, the growing construction industry has been the major reason behind this product launch. The growing construction industry has resulted in growth of heavy construction equipment market.

In December, 2017 - John Deer completed its acquisition of Wirtgen Group, which is a leading manufacturer of road construction equipment. With this acquisition, the Wirtgen Group will improve and enhance John Deer construction equipment business which will result in the company’s global growth. This acquisition is expected to boost up the heavy construction equipment market.

Heavy Construction Equipment Global Market - Competitive Analysis
The global market for heavy construction equipment looks highly competitive. To maintain the market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, product launch, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

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