6 Steps to Successfully Convert Your Website Visitors into Customers

Posted by PayTabs on July 18th, 2018

E-Commerce can be defined as the online version of retail store business. The business model of these E-Commerce companies is largely the same as brick-and-mortar businesses. It involves selling a product that is comparatively higher than the cost and other expenses combined

This article will help you know how to make money from your eCommerce business. Here are a few ways you can make money through your web store.

1. Test Your Product Ideas For Presales

Choosing the right product is half work done. In this age, nobody takes a huge risk while launching a new business. They mostly conduct presales and tap the ground to check whether their idea is actionable or not. So without incurring any investment into inventory and marketing, you can try presales and gather valuable market insight. If the presales succeed, you can go ahead and start your business in a full-fledged manner. It is important to note that you can do all of this and get valuable market insights without incurring a single penny in advertising, marketing or inventory. 

2. Set Up Your E-Commerce Website

You can use popular platforms like Shopify or hire a developer to design your eCommerce website.  Your website should be feature rich and should be designed in a way that it offers excellent user experience. When we talk about user experience, the first thing that comes to mind is the global payment gateway that you integrate with it. Your Shopping Cart should be compatible with your global payment gateway and the entire experience of making payment including checkout should be smooth and hassle free. 

3. Start Promotion And Marketing

Once, your website is ready you can now pay attention to promotion and marketing, which is extremely important. You cannot achieve any worthwhile result in the E-Commerce business if you are not promoting your website like mad. You need to work a lot harder than your peers in other countries, especially if you want to succeed in Asian markets such as India, China or the Gulf region. 

4. Work Hard to Bring Traffic

The first thing you should keep in mind while promoting your website is that you shouldn’t be in a hurry. Move ahead step by step. The first thing you should pay attention to is bringing traffic to your site.  Consider it as the first stage of your sales funnel.

5. Focus On Conversion

The next step is conversion. Now use these visitors to achieve your marketing objective such as increasing the number of subscribers, fans, and leads. You can also ask them to download a brochure or an ebook that will offer detailed information about your products and will help you to convert the readers into customers. 

Almost 98% visitors do not buy when they first visit your website, which is okay. Your job is to increase awareness and distribute information about your products and services. 

6. Close The Sale

The next and the final step is to close the sale, but that shouldn't be your ultimate objective.  In fact your responsibility starts from here. You need to take care of your customers and keep in touch with them through mails etc., so they visit your web store, whenever they wish to buy again.