Understanding the Need For Magento and SuiteCRM Integration

Posted by Maulik Shah on July 20th, 2018

Magento, as you are already aware, is an open source ecommerce platform with unmatched flexibility. The reason why most customers prefer Magento is because of the features it has on offer including powerful marketing and SEO tools. Clearly, Magento can be considered as one of the best ecommerce platforms chosen by store owners around the globe. Your e-commerce platform and your CRM software are two of the most important elements that play an important role in your store.

And Magento CRM Integration can help you manage your business much better. CRM is considered as an essential tool to enhance the user experience and offer customer engagement. To help your customers get used to your business, you can use applications like SuiteCRM that creates a knowledge base within your customer portal.

Why is SuiteCRM and Magento Integration Imperative?

For any web store, understanding the customer behaviour along with improving the buyer experience is important. CRM is necessary as it helps the companies to conjoin sales, marketing and customer service to maximize the value out of each customer interaction. Magento and CRM integration adds values for your webstore. Magento SuiteCRM integration assists the companies to assess customer’s behavior not only by the products he has purchased, but also how many times he has purchased the same product again, brand loyalty and conversion rates, social media engagements in an integrated database.

Multi-Channel Marketing

Marketing your product with the help of a single channel is not sufficient in today’s world. You can combine the age old traditional methods with the new digital techniques for better promoting the product. SuiteCRM Integration with Magento can help us in knowing if the traditional method is effective or the new digital one.

Effective Order Processing

Post Magento and CRM integration, you can collect a huge amount of data about customers – this can be related to the orders, invoices, products in the wish list, recently viewed products and abandoned carts. This enables a positive experience for sales reps as well as your customers.

Inventory Synchronization

After the integration happens, you can easily be able to sync your product inventory in Magento to your customer portal. This will help your customer reps to go ahead and do some cross-selling and up-selling. This will keep your customers glued to the website and spend more time on your website.

Customer Redressal

When the CRM and Magento is integrated, it is able to manage the customer cases from a central location at ease. This eliminates the problem of slow response to any issues that a customer can have. The customer grievances and queries are handled efficiently and in time.

Customer Information

A customer portal is sure to help you in tracking all the information of your customers – be it their contact details as well as the activities they perform. Having information about your customers and keeping them in your knowledge base will help you enhance your sales.


Customization tools can help you add different apps as well as modules – thanks to the integration. You also have a choice to select which fields you want to display on your interface.


The integration of SugarCRM with Magento will allow you to have better knowledge of your customers by allowing you to associate Magento data with your contacts in Sugar. All in all, the integration of SugarCRM with Magento is the most efficient and effective IT solutions for CRM in ecommerce available today.

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Maulik Shah

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Maulik Shah
Joined: February 1st, 2018
Articles Posted: 60

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