Use Unusual Gifts to Get More Business

Posted by Allen John on July 22nd, 2018

The business environment provides countless opportunities to prove oneself and showcase as to why you’re the best. Show why you’re the right person for the job. Prove to prospective partners and clients why they should do business with you. Or if you’ve had a relationship for a while, give them a reason to keep doing business with you.

Sometimes, even the best wooing strategy fails to hit home. The proven tactics to keep your business relationships flourishing don’t seem to have as much impact as before. When you hit this wall, it can be easy to panic and think the worst is about to happen.

But you don’t need to. When the expensive, tactical approaches are not effecting changes anymore, try good old gifting. Gifts are a universally accepted sign of goodwill and have been exchanged since time immemorial.

The same philosophy behind gifting that averted wars between warring lords of old kingdoms is the same philosophy under-guarding gifting as a winning business strategy. You can leverage it for best results by choosing premium corporate luxury executive gifts for your most elite clients.

These gifts will obviously cost you a little more than the average gift in the market. However, the returns they birth are worth the extra cost. If the gift delights your client, they won’t have trouble giving you more business, signing bigger deals with your company or referring other clients to you. That makes spending a few hundred pounds on a gift seem trivial. As it should for any business-minded person.

Personalised gifts for babies are a great way to loop the client's family in the celebration and show them they matter to you too. The great thing with baby gifts is that they can be given even to clients with whom you don’t have a personal relationship. Personalised baby photo frames, children’s jewellery, baby cutlery, keepsakes and rattles are all good choices.

Your general clientele and prospective clients shouldn’t be left out of the gifting campaign. Not even when you’re on a budget. Use promotional gift items to let them know they matter to you.

While promotional items are not always the most beloved of free gift items, unusual sterling silver promotional gifts get people’s attention 1) because they’re made from silver and 2) they’re unlike any other promotional gifts you’ll commonly come across.

The more unique the items you pick for the promotion giveaway, the more impact they will have on the recipients so make it count.