Digital Marketing Stats

Posted by Learn Digital Academy on July 28th, 2018

Internet of Things (IoT) has led to the increase of digital marketing channels in the last two years. Businesses use digital channels like social media, search engines, email subscriptions and websites to connect with prospectus consumers.

In today’s digital world, people spend a lot of time online and to connect with potential consumers you need to meet them where they are. Digital marketing will help you to connect with them at the right time and place.

The following digital marketing stats and charts show the current state of content marketing on the globe.

Mobile marketing
Almost everyone accesses the web through the mobile device. Companies should ensure the web content is optimized for view on various devices. Failure to meet the user’s expectations across multiple devices especially the mobile device can affect web traffic.

Mobile web traffic is leading in the marketing charts with 72% of digital ads. In a recent report, many people recall having seen travel ads online. This information is important when planning for a trip and plays a big role when making travel decisions.

43% of travelers have reported using their smartphones to look for flights and accommodation. They also book for the accommodations using the phones.

With the increasing use of mobile phones to access the internet, most company’s allocate a certain amount of digital marketing campaigns to mobile platforms and the rest to the desktop platforms.

Content marketing
Content creation is the top priority for inbound marketing. Creating an interactive website generates the highest number of indexed pages compared to static websites. Successful marketers focus on content creation with buyers in mind.

At least 38% of new content is published regularly like once per week. This leads to increased traffic and keeps the audience coming back to your website for more information. Successful marketers lay a strong foundation for strategies to follow when pursuing prospectors’ customers through content creation.

46% of marketers use storytelling and photography strategies to connect and engage the audience.

Blogging helps 43% of business to business information exchange whereas visual content attracts 45% of traffic to the business.

The current marketing statistics show that 82% of traffic engagement and delivery is through the LinkedIn platform and 66% through the twitter account.