Tips for Successful Social Media Marketing

Posted by Nelly on July 28th, 2018

Everyone is talking about social media marketing but very few successfully undertake the strategy. Contrary to common belief, social media marketing is more than tweeting, updating Facebook status and posting images on Instagram. For you to be a successful social media marketer, you must have some tips up your sleeve.

Have a strategy

Before you even set up a social media campaign; set some targets. Stipulate the campaign’s objectives and what you expect. Also, outline your definition of a successful campaign and how you can measure ROI. For this purpose, a pilot campaign is essential. The campaign should last for some weeks giving you a chance to test various ads, messages, and targeting options, for a more optimized main campaign. For instance, if you plan to run a Facebook social media campaign for a month; you could run a pilot campaign for two weeks testing ad images, targeting options and different ROI measurement options. After the two weeks, you can launch your main campaign based on what you gather.

Use targeted campaigns

Avoid general campaigns at all costs. Facebook, Twitter, and other social media platforms hold a lot of information about the users’ likes and dislikes, interests, demographics among others. Your campaign should exploit this information to target specific groups depending on their demographics or preferences. This will yield a higher ROI and better results at cheaper costs.

Outline a social media marketing plan

Whether you are running a company’s social media marketing campaign; or you want to give your profile a boost, a social media marketing plan template will come in handy. The template will not only save you some time. It will also save you a great deal of work. Using the plan template, you can easily asses the current social media status, identify the entity’s social media goals, build social media profiles, and build content strategies. The analytics would also be useful in analyzing progress, and if needed, you can adjust the strategy.

Call to action

How can the audience engage? Do not overlook the call to action. Ask the audience to view your products or services, visit your website, and register to your newsletter or anything else that boosts engagement. In every promoted post or ad, ensure you outline what users should do.

Be consistent

Don’t spam; be consistent. Blasting out promotional offers day in day out may be a nuisance, and you may lose flowers. For consistency, be automated and utilize social media as a communication platform to disseminate beneficial information to the targeted audience. Automation software such as Buffer would significantly boost efficiency.

Measure results

Whether you are running on a six-figure budget or a budget, you have to measure the results. Otherwise, the chances of succeeding in your social media campaign are slim. All social media platforms offer some statistics about the campaign such as the number of views and clicks on ads, but this is not enough to assess the campaign’s success rate. You should establish your conversion tracking and Google analytic goals to know the number of users who performed valuable actions.

Conclusion

Social media marketing is an excellent way of increasing brand awareness, boosting sales and creating a loyal fan base. However, if not done the right way, it may have a minimal impact or may yield nothing. Besides adhering to the tips above, for you to achieve excellent results, you have to work hard and be patient. Although it is quite an easy marketing strategy, it could take weeks or even months to realize the desired results. Nonetheless, however, long it takes, it is worth it.