Your Label Is Representative Of Your Business
Posted by kexconsulting on July 30th, 2018
Presenting your company’s identy and brand with design elements on your label is critical to your success in the supplement and nutraceutical arena. Many consumers directly relate the quality/effectiveness of your product with the quality/appearance of your product label. In essence, your label is representative of your business.
The use of visual elements such as color, fonts, logo, images and text all serve an important role in a customer’s decision-making process. Certain colors grab attention, illicit emotional responses, effect moods, provide subtle messaging and even encourage buying behavior. For example, blue is seen as peaceful, calm, cool and clean and is associated with trustworthiness. Specific to nutraceutical supplements and vitamins, green connects consumers with nature and natural products. Yellow is a vibrant color that is perfect for labels due to its vibrancy and attention-grabbing ability.
Just as important as the label design is the label copy and content. Wording on labels must be clear, concise and easy to digest. The quality of this content (or lack there of) directly effects buying behavior. You must ensure your label contains proper terminology and contains only approved health claims that are in accordance with FDA regulatory standards.
Even though nutraceutical supplements are not regulated in the same manner as pharmaceuticals, they still must provide consumers with ingredients (and the potential for allergic reactions), dosages, age guidelines and contraindications with medications. Your product label should provide all information necessary to prevent complications and misuse.
Today consumers are well informed about nutraceutical supplements and vitamins. They pay greater attention to labels and their content which means label design and content has never been more important.
We know your nutriceutical supplement labels are a work of art. They are a reflection of you, your brand and your company. Every label we design receives the highest attention to detail and unmatched quality assurance.
Let KEX’s talented label design experts create the perfect label for your product. We work directly with you to develop a label design specific to your needs that resonates with your customers by clearly illustrating the advantages and benefits of your product. With our vast experience, we will help you develop a distinctive label that looks great, differentiates your product and brand from the other nutraceutical supplements and “jumps off the shelf.
We Design And Print The
Supplement Label Design | Vitamin Label Design | Nutraceutical Label Design
KEX designs and prints supplement labels, vitamin labels, nutraceutical labels, pet supplement labels and more. For over 10 years KEX has provided its clients with eye catching designs that improve brand awareness and increase sales. Our knowledge and understanding of label design principles, compliance and regulatory requirements and printing options makes KEX the perfect choice to design and print your supplement, vitamin and nutraceutical labels. KEX will provide you the very best label design possible at an affordable price. We understand the importance of your label design and its impact on the success of the product.
We design and print the follow labels:
Dietary Supplement Labels
Vitamin Supplement Labels
Dietary Enhancement Labels
Herbs and Herbal Product Labels
Isolated Nutrient Labels
Children’s Nutritional Supplement Labels
Pet Supplement Labels
With the continued increase in consumer demand for nutraceuticals and natural health supplements, developing an effective label and brand is crucial to your product’s success. A product label presents you an opportunity to increase sales by creating a label that resonates with your target audience.
Providing consumers with innovative products is obviously very important, but you must also create a label design that is attractive and appeals to your target market. A high quality label is essential to the success of your product.
While supplement, nutraceutical and vitamin labels present challenges, they also present opportunities to attract customers with clean, bright, vibrant designs. In addition your product label should educate customers by clearly listing the benefits of the product while also containing easy to read instructions and the appropriate government regulations and warnings.
About the Authorkexconsulting
Joined: August 11th, 2017
Articles Posted: 106
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