Why LinkedIn Marketing Should be a Part of Your Marketing Arsenal

Posted by Oliver James on July 30th, 2018

Social media marketing has become an important component of the overall marketing strategy of brands these days. When it comes to marketing on social media, the three networks that are getting the most attention are Facebook, Twitter and Instagram. Their relative reach is one of the factors, which helps companies in marketing their products to a wider audience. While it is worth the effort, the marketing done on these social media platforms isn’t enough. Companies should look towards including LinkedIn as a part of their marketing arsenal too. Here are some reasons why you should include LinkedIn in your marketing strategy.

Best Platform for B2B Marketing

Much of the focus of the marketing efforts on Facebook, Twitter and Instagram is on consumers. They are ideal for B2C marketing but when it comes to B2B marketing, there is no social media platform more appropriate than LinkedIn. Since heads of all the major corporations in the world are on it, LinkedIn provides a unique opportunity to businesses to promote their products and services to other businesses. This is the reason why it is the preferred social media platform for B2B marketers.

Establishing Connections and Building Relationships

LinkedIn is great for establishing connections with other businesses. It helps you in developing and building new relationships with businesses that are important for your business needs. This process isn’t that difficult either. You just have to follow the important people in your industry and then grow your network utilizing the connections that they already have. Using LinkedIn intelligently can get you in touch with the right people. You will be able to promote your message to people who make important decisions in their companies. Thus, you get the chance to get instant leads which can quickly result in conversions. 

Recruiting Top Talent

Recruitment is a vital aspect of companies. In the past, companies relied solely on career websites and job boards for hiring people. LinkedIn has distinguished itself as one of the best platforms for finding top talent. You will find millions of qualified individuals on this platform that can serve your company in the years to come.