How Does a PCD Pharma Franchise Work?

Posted by albiabiocare on August 4th, 2018

What is pharma franchise?

Before you get in to the details of PCD pharma franchise business, let’s give you a brief idea about franchise. The word franchise has been derived from an Anglo French word “Liberty” It may be liberty of work, time, money, etc. PCD pharma franchise is the authorization granted by the top PCD pharma companies in India to any individual or a group or a distributor allowing them to use the proprietary knowledge or products, brand names and any intellectual property within the predefined framework.

In PCD pharma franchise business, there are two parties:

  • Supplier: A pharma marketing company, drug manufacturing company, Carry and Forward(C&F) agent, wholesaler and distributor
  • Seller: Distributor, sales professionals, agencies, retailers, etc.

Working of PCD pharma franchise

  • The top PCD pharma companies in India define the terms and conditions which are agreed by both the parties.
  • The franchise companies are given the rights to sell, market, distribute and promote the products and services offered by the best PCD pharma company in India.
  • The PCD franchise company is allowed to run the promotional activities for doctors, pharmacists, etc.
  • All these promotional activities are done on the behalf of the PCD pharma companies and it is ensured that there is no deviation to the company policies as well as business morals.
  • Generally, the investments in new products, promotional inputs and advertisements are managed by the seller.

Why PCD pharma franchise concept is popular in India?

  • Low marketing cost: It is the main reason for PCD pharma franchise popularity. A big marketing cost involving C&F agents, foreign tours, corporate gifts, etc. matter a lot for a small company. Pharma franchise concept makes this process less costly and efficient.
  • Low administration cost: Pharma franchise company needs less staff for handling the works.
  • Own work at minimal investment: Pharma Franchise can be started with very low investment.
  • Profitable: Pharma franchise companies can earn good profits with minimal efforts.
  • Share of responsibilities: It is a work of shared responsibility between both the parties.
  • Simple Distribution Channel: There is no special expertise required in developing distribution channel. Products can be distributed easily by appointing C&F and distributors.
  • Easy Availability: Last but not the least, easy availability of PCD pharma franchise companies in India have taken this concept to another level.

Pharma franchise is indeed a profitable business model in India with a bright future.

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